In recent years, influencer marketing has become one of the most popular and effective marketing strategies. And it’s no wonder why – influencer marketing can help you reach a large audience, build trust and credibility, and increase brand awareness.
But before you jump on the influencer marketing bandwagon, there are a few things you should know. In this blog post, we’ll share 10 essential influencer marketing statistics that every marketer needs to know.
1. 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.
2. 40% of Twitter users have made a purchase after seeing a Tweet from an influencer
3. 78% of people say they’ve been inspired to make a purchase after seeing it recommended by an influencer
5. The average cost-per-click for ads across all industries is $0.96 – but Influencers can drive CTRs (Click Through Rates) up to 4%.
6.. Influencers with between 7,500 and 10,000 followers have the highest engagement rate (8%)
7.. Micro-influencers (those with fewer than 1k followers) have 22 times more weekly interactions with their followers than celebrities
8.. 91% of marketers believe that ROI from influencer campaigns is comparable to or better than other forms of marketing
9.. 72% of marketers say they get better quality leads from influencer outreach compared to other tactics like email or display advertising
10.. 50%of companies plan on increasing their budget for influencer marketing in 2020
Social Media Influencer Marketing Statistics
As the world of social media continues to grow and evolve, so does the role of social media influencers. These are the people who have built up a large following on one or more social media platforms, and who have leveraged that following to become a trusted source of information and recommendations for their followers.
Influencer marketing has become an increasingly popular way for brands to reach new audiences, and it is estimated that there are now over 2 million influencers on Instagram alone. However, with such a large and growing pool of potential partners, it can be difficult to know where to start when it comes to working with influencers.
Luckily, there are plenty of resources available that can help you make sense of the ever-changing landscape of social media influencer marketing. Here are some key statistics that will give you a better understanding of how influencer marketing works and what kinds of results you can expect from your campaigns:
Why Influencer Marketing is Effective
Influencer marketing is a form of social media marketing that involves endorsements and product placements from influencers, people who have a large following on social media platforms. According to recent statistics, influencer marketing is one of the most effective forms of marketing, with an ROI of $6.50 for every dollar spent.
There are several reasons why influencer marketing is so effective. First, influencers have built up trust with their followers over time. Their followers see them as experts in their field and trust their recommendations. Second, influencers are very selective about the brands they endorse, so their endorsement carries a lot of weight.
Third, and perhaps most importantly, influencer marketing allows brands to reach out to new audiences. When an influencer posts about a brand, their followers will see it and may be interested in checking it out themselves. This exposure can lead to increased sales and brand awareness
How to Use Influencer Marketing
Influencer marketing is one of the most efficient and effective ways to reach out to new potential customers. By partnering with an influencer who already has a large following, companies can tap into a ready-made audience and significantly boost their visibility. And, according to recent studies, it’s also one of the most cost-effective forms of marketing.
But while influencer marketing may be relatively straightforward in concept, executing a successful campaign can be tricky. There are a lot of moving parts, and if any element isn’t properly planned or executed, the whole thing can fall flat. To help you navigate these waters, we’ve put together this comprehensive guide on how to use influencer marketing effectively. It covers everything from finding the right partner to measuring your results so you can maximize your ROI.
One important factor in any successful influencer marketing campaign is working with the right partner—someone whose values align with your brand and who has a relevant audience that will actually be interested in what you have to say. Another critical piece is having clear objectives from the start so you know what success looks like and can measure your progress along the way. Finally, don’t forget about analyzing your results after wraps up so you can learn from your successes (and failures) and improve your approach next time around
The Benefits of Influencer Marketing
Influencer marketing is one of the most efficient and effective ways to reach your target audience. Not only does it allow you to tap into a larger pool of potential customers, but it also allows you to build relationships with key opinion leaders in your industry.
What are the benefits of influencer marketing? First and foremost, influencer marketing can be incredibly cost-effective. You don’t need to spend millions of dollars on a Super Bowl ad when you can partner with an influencer who already has a large following. Secondly, influencer marketing allows you to target a specific niche or group of people that might be interested in your product or service. And lastly, because people tend to trust the recommendations of their peers more than they do traditional advertising, partnering with an influencer can help increase brand awareness and boost sales.
If you’re thinking about incorporating influencer marketing into your overall marketing strategy, here are some statistics that show just how effective it can be:
– Influencers with 1 million+ followers generate almost double the engagement as those with 100k-500k followers (4%)(Mediakix)
– Nanoinfluencers (accounts with <1k followers) see 8% engagement per post, compared to 2% for mega-influencers (>10m) (Markerly)
– 70% of teenagers say they trust YouTube stars more than traditional celebrities (Variety).
Types of Influencers to Work With
As digital marketing has continued to grow and adapt, one of the most successful methods in recent years has been influencer marketing. Influencer marketing is a type of social media marketing that uses endorsements and product placements from influential people on social media platforms to help promote a brand or product.
While influencer marketing can be effective for any business, it’s important to work with the right kind of influencers. Below are three types of influencers that can be particularly helpful for promoting your brand or product:
1. Micro-influencers: Micro-influencers are social media users with a relatively small but engaged following. They typically have between 1,000 and 100,000 followers and often have high engagement rates (likes, comments, shares, etc.). Because they have a smaller audience, micro-influencers tend to be more niche than other types of influencers. This can make them more effective at reaching target audiences. In addition, micro-influencers typically charge less for sponsorships and endorsements than other types of influencers.
2. Macro-influencers: Macro-influencers are social media users with a large following (typically over 100,000). While they may not have as high engagement rates as micro-influences, their large audience size can still be beneficial for reach purposes. Additionally, macro-influenced often have built up trust with their followers which can translate into higher conversion rates when promoting products or brands. However, because of their popularity, macro-infueners usually charge more for sponsorships and endorsements than micro or nano-infuleners do..
3 Nano – InfluENCERS : A new breed on the scene , these guys boast decent follow
Measuring the Success of Your Influencer Campaign
Influencer marketing statistics are essential to measure the success of your influencer campaign. By understanding these numbers, you can more effectively target your audience and improve your results.
There are a few key influencer marketing statistics that you should keep in mind:
1. Engagement rate: This is the percentage of people who see your content and take some kind of action, such as liking, commenting, or sharing. A high engagement rate means that people find your content valuable and are more likely to take action on it.
2. Reach: This is the number of people who see your content. A large reach means that you’re reaching a lot of people with your message.
3. Click-through rate: This is the number of people who click on a link in your content (such as an affiliate link or a call-to-action). A high click-through rate means that people are interested in what you’re offering and are more likely to take action on it.
As we wrap up this blog post on influencer marketing statistics, we want to leave you with a few key takeaways. First and foremost, influencer marketing is growing at an incredible rate and is here to stay. Secondly, when done correctly, influencer marketing can be extremely effective in driving both awareness and conversions for your brand. Finally, make sure you do your research before jumping into an influencer partnership – you’ll want to ensure that the person you’re working with aligns with your values and will be a good fit for your target audience.
We hope that this blog post has given you some valuable insights into the world of influencer marketing. If you have any questions or would like more information on any of the statistics mentioned above, feel free to reach out to us – we’re always happy to chat!