As a business, one of the best ways to reach out to potential customers is through influencer marketing. And what better platform to do that than Pinterest? With over 175 million monthly active users, chances are good that your target audience is spending time on this social media network. Here are the top 5 ways you can use Pinterest as an influencer marketing tool:
What is Pinterest Influencer Marketing?
If you’re a frequent Pinterest user, you may have noticed some new faces appearing in your feed. These aren’t just regular people sharing their latest outfits or DIY projects – they’re influencers. And they’re being paid by brands to promote products on Pinterest.
This is called Pinterest Influencer Marketing, and it’s one of the most effective ways to reach potential customers on this platform. Why? Because people trust influencers more than they trust ads. In fact, 92% of consumers say they are more likely to listen to recommendations from friends and family than from traditional advertising sources.
If you’re a business owner, you can use Pinterest Influencer Marketing to promote your products or services in a way that feels natural and authentic. And best of all, it doesn’t have to be expensive – there are plenty of micro-influencers with smaller followings who can be just as effective (and more affordable) than big-name celebrities.
The Benefits of Pinterest Influencer Marketing
As a business owner, you may be wondering if Pinterest influencer marketing is right for your brand. After all, there are a lot of social media platforms out there vying for your attention. Here are three reasons why Pinterest should be at the top of your list:
1. Reach a wider audience: With over 300 million monthly active users, including 85 million in the United States alone,Pinterest offers businesses a vast pool of potential customers to reach with their products and services. And because people come to the platform specifically to seek out new ideas and solutions, they’re more likely to engage with brands that they discover on Pinterest than those that show up in their feed on other social media sites.
2. Drive traffic and sales: A recent study by Ahalogy found that 78% of Pinners say they’ve made a purchase based on something they saw on Pinterest, while 60% have clicked through to visit an advertiser’s website after seeing their Promoted Pin. This makes sense when you consider that 91% of weekly Pinners say they use the platformto find new products, and 87% say they use itto make purchases either online or offline.
3. Cost-effective marketing: Promoted Pins are very cost-effective compared to other types of advertising, such as Google AdWords or Facebook Ads. According to Social Media Examiner, small businesses can get started with Promoted Pins for as little as $50 per day—and some have seen amazing results with budgets as low as $5 per day
How to Get Started with Pinterest Influencer Marketing
Pinterest influencer marketing is still in its early stages, but there are already a few key players making waves. And it’s not just the big brands that are getting involved; small businesses and even individuals are finding success with Pinterest influencer marketing.
If you’re new to the world of Pinterest influencer marketing, here’s everything you need to get started.
First, let’s take a look at what Pinterest influencer marketing is and how it works. Then we’ll explore some of the benefits of working with an influencer. And finally, we’ll give you some tips on how to find the right Pinterest influencer for your business.
Tips for Successful Pinterest Influencer Marketing campaigns
Pinterest is a social media platform that allows users to share images and videos related to their interests. Users can also follow other users, boards, and pins. Pinterest influencer marketing campaigns are a great way for businesses to reach out to potential customers on this popular platform. Here are some tips for success:
First, make sure you target the right audience. You can do this by creating content that appeals to your target market or by using key words and hashtags that will reach people who are interested in your product or service.
Second, partner with influencers who have large followings on Pinterest. These bloggers and vloggers can help promote your products or services to their followers, which can lead to more sales for your business. Be sure to collaborate with influencers who produce quality content that is relevant to your brand.
Finally, use attractive visuals in your posts. Since Pinterest is a visual platform, it’s important to include high-quality images and videos in your posts. This will help you stand out from the competition and attract more followers
Case Studies: successful examples of pinterest influencer marketing
In order to explore the role of Pinterest in influencer marketing, let’s first take a step back and look at what influencer marketing is. Influencer marketing is a type of social media marketing that uses endorsements and product placements from influential people instead of traditional ads. These people can have large followings on social media platforms, like YouTube, Instagram, or Snapchat. And while they may not be A-list celebrities, their followers trust them and value their opinion — which is why companies are willing to shell out big bucks for a shoutout from an influencer.
Now that we’ve established what influencer marketing is, let’s talk about how Pinterest fits into the picture. As you probably know, Pinterest is a visual social media platform where users can “pin” images and videos to their own boards or view other peoples’ boards. And although it doesn’t have quite as many users as Facebook or Instagram, it does have some serious clout when it comes to influencing purchasing decisions: according to one study, 87% of Pinners say they’ve purchased something because they saw it on Pinterest
So how can your business use Pinterest for influencer marketing? Here are three successful examples:
1) Have Influencers Create Boards About Your Products: This strategy works especially well if you sell products that are popular gifts, like jewelry or home decor. Have influencers create special boards featuring your products paired with other items — for example, earrings from your line styled with different outfits or your vases used as part of creative centerpieces. Not only will this give potential customers ideas for gifts (or how to style your products), but it will also send traffic directly to your site
common mistakes made in pinterest influencer marketing
1. One of the most common mistakes made in Pinterest influencer marketing is assuming that all pins are created equal. Just because a pin is popular doesn’t mean it will perform well for your brand. It’s important to take into consideration the context of the pin and whether or not it aligns with your target audience and business goals.
2. Another mistake brands make is failing to consider the competition when planning their Pinterest influencer marketing strategy. Just because there aren’t many other brands using Pinterest doesn’t mean you can automatically succeed by default. There will always be competitors, so it’s important to research who they are and what kind of content they’re sharing before you start promoting your own pins.
3. A final mistake that Brands often make with regards to Pinterest Influencer Marketing is not providing adequate support to their chosenPinterest Influencers . Once an agreement has been reached and an influencer starts sharing your content, it’s important to monitor performance and offer feedback regularly. If an influencer isn’t meeting your expectations, don’t be afraid to end the partnership – there are plenty more fish in the sea!
1. If you’re looking for a way to get your brand in front of a larger audience, consider using Pinterest as an influencer marketing tool.
2. With over 70 million monthly active users, Pinterest is a great platform to connect with potential customers and promote your products or services.
3. Here are five ways you can use Pinterest to drive traffic and sales:
1. Create pins that showcase your products or services in action.
2. Collaborate with other businesses in your industry to create joint pins.
3. Use keyword-rich descriptions and hashtags to reach a wider audience.