What Are the AdThrive Requirements for Website Owners (“AdThrive Publishers”)?
Here, we will explore the AdThrive requirements for website owners, so that you'll know if you already meet the criteria, or if you need to work your way up to it. This way, you'll have a clear path for the next steps.
Have you ever wanted to monetize your website with AdThrive?
In case you've never heard of them, AdThrive is a company that provides advertisers with advertising space on websites. For website owners (you), AdThrive is more easily seen as a service that helps you generate more revenue by displaying relevant ads on your website.
There is one of the AdThrive requirements, in particular, that may seem a bit difficult to achieve, especially for those just starting their journeys of being website owners. I don't want you to feel discouraged or like this requirement is out of reach. If you are interested in becoming an AdThrive publisher, there are certain requirements you need to meet before joining. For more information on these requirements, please read below!
Let's examine the AdThrive requirements for being a Publisher:
- Website Blacklist Status (Google and Other Ad Providers)
- Platform Requirements
- Website Security (HTTPS)
- Unique Content
- Tier 1 Country Traffic
- Google Analytics
- Confirmed Monthly Traffic Volume (Pageviews)
We will explore these AdThrive requirements, one by one.
Website Blacklist Status (Google and Other Ad Providers)
One of the first AdThrive requirements to be aware of, is your website's blacklist status. To become an AdThrive Publisher, your website cannot be blacklisted by Google, Bing or any other major ad providers.
To check if your website is blacklisted for any of these Ad Providers, I recommend checking it, using a system such as SiteCheck (https://sitecheck.sucuri.net/). Unfortunately, if your website is blaicklisted, you are not be able to become an AdThrive publisher until after it's cleared up.
Next on the list of AdThrive requirements, is the type of platform you use. AdThrive isn't compatible with every Content Management System (CMS). A CMS sounds like a fancy term, but it simply means a platform for building websites that you don't have to code. The following is the complete list of platforms that will work for AdThrive, for publishers:
WordPress, Squarespace, Blogger, Wix, WooCommerce, Xenforo, vBulletin, Joomla, Drupal, Shopify, and Magento
If you're using a CMS that's not on the above list, then AdThrive requests that you contact them at the following URL: http://adthrive.com/contact-us/
Website Security (HTTPS)
Another of the AdThrive requirements, is that your website needs to have HTTPS enabled for full functionality on your end as a Publisher.
To check if this is the case, please do so manually by navigating to your website's homepage. Look for the green padlock symbol next to the URL in your browser bar (Chrome, Firefox). If you see this, then you are good to go!
If you don't see this symbol in your browser, please consult with your web hosting company for more information. Most of the more reputable web hosts offer free ceritficates, and will guide you through the process.
If your website is not HTTPS enabled, then it's just one of the AdThrive requirements that we need to get sorted out before becoming a publisher! If you're using WordPress for your website, then you can quickly setup your HTTPS, by using a free plugin called, “Really Simple SSL”. The free version of the plugin is all you need. I put it on all my websites and it really is really simple to use. 🙂
Honestly, your websites should always have unique content, anyway, but since it is mentioned as one of the AdThrive requirements on their website, I figure I'd mention it here, as well. You absolutely have to have unique content on your website. This is for your users, as well as AdThrive itself.
You don't want to be blacklisted by Google or any other major ad providers, in the future, because of duplicate content on your site! Remember, being blacklisted is one of the criteria that makes your website ineligible for AdThrive.
Unique content also provides a better user experience in the way of giving them unique articles to read. Which is always good! 😉
Tier 1 Country Traffic
Another one of the AdThrive requirements, is about knowing where your traffic comes from. It's important to note that, at the time of this writing, AdThrive Advertisers are advertising from the United States of America, Canada, the United Kingdom, Australia, and New Zealand. It's important to know this, because this is where you're going to want to have your traffic coming from.
If your website is based in a country such as India, for example, and you receive the majority of your traffic from there, then AdThrive might not be for you.
However, there are many other networks where Indian websites can monetize their traffic. Some options include: Google Adsense, Media.net, and others.
So, it's important to know where your website traffic is coming from. I've actually written an eBook that explores 10 different ways of getting highly targeted traffic. I'll link it down below.
10 Proven Strategies to Drive Targeted Traffic to Your Website: https://swiftcreator.com/proven-traffic-strategies-ebook
Pro Tip: YouTube is a great source of traffic! I've actually written a post about how to use YouTube as social media, which, if done correctly, can bring in impressive volumes of traffic for your website. It's just something to consider. You can find that post at this URL: https://swiftcreator.com/why-and-how-you-should-use-youtube-as-social-media/
Another one of the AdThrive requirements, is that you'll need to have Google Analytics configured and functioning properly on your website. To monitor your pageviews, AdThrive will need access to your Google Analytics Urchin Tracking Module (UTM) Data.
Your UTM Data is able to tell AdThrive the number of Impressions, Clicks and Unique Clicks your website is receiving from each Ad. This also allows AdThrive to provide you with some very cool reports about how many ads are being seen by users on your website (once you do get accepted as an AdThrive Publisher)!
To learn more about UTM Data, please visit this resource: https://en.wikipedia.org/wiki/Urchin_Tracking_Code
Confirmed Monthly Traffic Volume (Pageviews)
Last, but not least, is the most dreaded of the AdThrive requirements. It's that they are able to confirm your monthly traffic volume. As of this writing, AdThrive requires you to have 100,000 monthly pageviews. To many, this is a staggering amount of traffic!
- This is why keyword research is so important.
- This is why knowing about search engine optimization (SEO) is so important.
- This is why list building and communicating with your subscribers is so important.
- This is why having Google Analytics properly configured is so important.
- This is why having a fast and reliable web host is so important.
All these factors (and more) ultimately come together. You need all these varying parts of your website project to work in conjunction with one another, in order to achieve this kind of monthly traffic volume, and from Tier 1 countries. This isn't easy. It's hard. It's simple, but it's hard. It requires hard work and consistency, and for an extended period of time.
Nobody slips, falls, and accidentally lands into a magical pot of becoming an AdThrive Publisher. It takes focused effort to achieve such a milestone.
However, once you become an AdThrive Publisher, your efforts will be compensated.
How Much Money Do AdThrive Publishers Earn?
The AdThrive blog doesn't go into much detail about how much money AdThrive Publishers can actually earn. The way that it works, however, is that the CPM (Cost Per Thousand Impressions) rate has an upper limit. If you're unfamiliar with what “CPM” means, it's the dollar amount ($) that AdThrive will pay you for every 1,000 impressions your website receives.
So, let's say, for example that you're earning $4.50 per 1,000 impressions. So, if your website receives 10,000 impressions in a day, AdThrive will pay you $45. Nice!
Another way to think of it, is that AdThrive will pay you $1.00, as an example, per every 1,000 views on your website. If your website receives 1 million views in one month (30 days), then you could expect to make $30,000. Pretty cool, huh?
Concluding Thoughts About the AdThrive Requirements for Publishers
We've taken a look at seven very important AdThrive requirements for being accepted as a pubisher on their network. The last one, however, is by far the most important – having a huge amount of monthly traffic volume.
If you have not yet started your website project, I highly suggest that you take some time to learn about all aspects of it (from domain name registration, web hosting, basic website design, keyword research, search engine optimization, and marketing on various social media platforms, to some of the more advanced concepts, such as building an email list).
NOTE: Two very reputable places to register your domain name and get web hosting, are Bluehost (here) and Namecheap (here).
If you're just starting out with your website project, it's important that you get all of the basics down. These resources are meant to supplement that process, so that you can spend less time trying to figure things out, and more time building your vision and bringing in web traffic.
So, now that you've got this list of AdThrive requirements, it's time to get to work!
Your goal: 100,000+ monthly visitors. You can do it!
By the way, tomorrow, we will be discussing the Mediavine requirements, if you'd like to check those out.