You’ve probably heard this phrase before, but do you know why it’s often said and why it’s so true? It’s because content is the foundation of ALL marketing strategies and without good content, your business will never be successful as it could with some type of content creation.
Content is king, but it’s not just about the quality of your writing. It’s also about how you present that information to your audience and what they do with it once they read it. There are a lot of factors that go into content creation for your business, and we want to help you understand each one of them.
Let me tell you!
I know there are a lot of different opinions on what makes great quality content, so let me give you some insight on why I think the way that I do about quality content. My goal is to provide valuable resources for you, the reader of SwiftCreator.com, while also helping you grow your brand(s) and / or your businesses through effective marketing strategies.
I have compiled a list of reasons that explain exactly why content is so important to brands and businesses like yours. I want everyone who reads this blog’s posts and all the subscribes in the email list to get something out of it—and if you’re unable to find anything of value, then I haven’t done my job correctly!
With that being said, here are the top reasons to why I believe content is king in today’s world.
When content is successfully crafted with quality, it can provide valuable insight that will attract new customers. Think about this: when content is high quality and presents information that your potential customer needs to hear, it has a better chance at resonating. When high quality content resonates with one, it may often find itself resonating with another, and then another, granting your content the capacity to “go viral”.
When content goes viral, it brings your new potential customers to you, rather than additional efforts being required of you to seek out these people. It establishes trust with them because they can see that other people are sharing the content which boosts social signals and credibility. This all ultimately helps get your content ranked higher on search engines, get shared on social media platforms, and even gets spread by word of mouth, thus creating even more exposure directly to new potential customers!
Now, the goal isn’t to be naïve enough to base any sort of reality on the potentiality of going viral, as there remains an essence of luck. Rather, that’ just one of many effects that content can have when it’s created with quality!
Customers like to know that they are buying from a company that has their best interest in mind. Content is one of the most valuable ways for you to establish trust with your customer if your content is of a high enough quality.
Remember, content is king because content creates conversation. If you make content that people want to share, then your content will start conversations about your brand and build trust with customers as a result!
This is a good thing because as more and more people begin to develop a sense of trust in your brand, it becomes increasingly likely that they will begin to purchase items from you. Not only that, but they are more inclined to share content with their friends, which starts the cycle all over again!
Building trust with customers is crucial for any business or brand. It’s all about making content that your audience wants to see and content that will establish trust with them.
Authority is gained through content creation, by your demonstration of expertise in your field or niche. As you establish and continue to build authority, your brand becomes more trusted by customers. This, in turn, allows you to rank higher on search engines which will bring more people to your content and ultimately builds even more trust with your customers.
It’s all a big circle.
The bottom line is that great quality content helps to raise your brand’s authority within the industry, establishing trust with consumers as a result.
When content is of high quality, it garners authority with both your audience AND search engines. Quality content that includes keywords that are relevant to your field or niche will help content rank higher on Google | Yahoo! | Facebook | Twitter , etc., which then helps content spread virally.
When content is successful, customer acquisition costs go down and this saves you money. For instance, if content can help lower your search engine marketing (SEM) costs by an average of 10%, it would save you $800 per year on content that brings in 100 leads ($8,000).
Content is the fuel behind all other marketing strategies. It does far more than just help content go viral and build trust with potential customers. It’s the foundation for content marketing, email marketing, sales copy, social media content, landing pages, squeeze pages, “thank you” pages, and so much more!
It’s important to keep a consistent stream of traffic flowing into your website. When you have quality content, this becomes much easier of thing to do, because again, content starts conversations. But, it can only start the conversations when people are able to see your work. Content also happens to help your work be seen, and by a wider audience.
This is all possible because content drives traffic back to your website and makes it easier for search engines to find, crawl, and index the stuff on your site. Quality content (ie: content that is topical, rich in keywords, and highly shareable), will help you rank higher in the major search engines which, in turn, brings more traffic to your website!
As you can see, content works hard for your business by driving traffic back to your website through the success of other marketing strategies (ie: Search Engine Optimization (SEO), Pay Per Click (PPC) Marketing, Targeted Email Marketing, etc.).
The last thing I’d like to touch on, is how quality content helps to improve a site’s search engine rankings. I’ve already touched on this a bit, but to elaborate, content is what you present to search engines when they crawl your site.
In case you’re unfamiliar with the term, “crawling” is the process that search engines use to find content that is relevant on your site. Their crawlers are programmed with specific keywords to look for, content they are looking for, etc., so when they find content that matches what they are looking for, it gets indexed on the major search engines.
Another term I just threw at you, is “indexed”. Indexing is simply the process in which content is posted (or made visible) on the major search engines (ie: Google, Yahoo!, etc.).
The content that you present to search engines determines whether or not your content will be indexed. Think about it, if content isn’t relevant to what you’re trying to rank for on the major search engines then how can it possibly match keywords that they are looking for? And, if content doesn’t have keywords that match what they are looking for either, content will be practically invisible to search engines.
This essentially means content is taking a back seat when it’s not relevant or has something missing (ie: it’s not keyword-rich). But, it becomes popular when it’s rich in keywords and highly shareable and readers want to share and repost it. This, in turn, makes content easier for search engines to find it and rank it higher… Which is exactly what you want to have happen!
So, if you have content that’s rich in keywords relevant to your niche, content that people are sharing on social media sites, content that’s relevant to your customers needs, etc., what you are essentially doing is optimizing content for the major search engines.
When your content is optimized for the major search engines, it becomes much easier for them to crawl your website to index it. It will then be able to start conversations by driving traffic back to your website through keyword searches made by customers on the major search engines.
The content on your site should be relevant, descriptive, and engaging so that it can help establish authority in your field or niche. With content being such a crucial factor of ranking high in the major search engines (ie: Google | Yahoo! | Bing ), putting out content that is highly relevant to what you’re trying to rank for is extremely important.
I hope this all has shed some light on why quality content creation should matter to you, as well as why it matters to your overall marketing strategy. With a little planning and creativity, your content can be your brand and / or business’s shining star!
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