How many times have you been scrolling through your feed and seen a post from a company that was so intriguing, it made you want to stop everything and learn more?
Landing pages are, far more often than not, the primary reasons behind those posts. They're what create the “aha” moment for customers who see your offer or product on social media. The problem is not many people know how landing pages work, which is why this blog post will teach you three very important reasons about why you should have one.
What is a Landing Page?
A landing page is a web page that introduces a company, product or service. It's often the first interaction a person has with a company, so it has to do all the heavy lifting of explaining what the company does, or what the product or service is about. It does this through quick and effective engagement. A landing page is not the offer, service or product itself; rather, it's where your customer can learn more about it before making their purchase choice.
Your customer may be in the market for something new but doesn't know where to start looking. A landing page can help them find exactly what they need with just one click!
Landing Pages Generally Consists of a Few Key Components:
- Calls to Action
Calls to action encourage your customers, fans and followers to take a specific step in the sales process. This may be downloading a free ebook, going through with a purchase, or signing up for a newsletter. However you want them to proceed after viewing your page is what you should include as a call to action.
- Images / Videos
People respond particularly well to images and videos, because it makes your content more accessible. The use of visuals instantly adds interest to the page and encourages users to learn more about what you have to offer.
- Text / Copy
How much text is on your landing page? Whether you decide to include a few paragraphs or a short sentence, make sure to use the space as effectively as possible. The more visitors you can keep on your page, the better chance of them taking action and moving forward with some part of your sales process.
Pro Tip: Effective landing pages require good copywriting. Copywriting is persuasive content writing. While I understand that SwiftCreator.com is a website for content creators, I also understand that not everyone is great at content creation. It's for this very reason, that I decided to write an eBook that teaches you a very effective strategy for outsourcing your content needs. Here is the URL to my FREE eBook: https://swiftcreator.com/how-to-buy-better-content ***Also included in the eBook, is the exact template that I use to purchase great content.***
What are Landing Pages Used For?
Landing pages are used for several reasons! We'll go over three of them below:
- Generate Interest
Landing pages are great for generating interest in a new product, service or offer. Social media posts on Facebook and Instagram can get your brand on the map, but it'll take more than that to catch users' attention on a consistent basis. A landing page allows you to lay out everything you're offering and why your fans would be interested.
- Collect Emails/Data
We'll cover more on this, in a bit, but the most common use for a landing page is to collect contact information from users who are interested in the product or service you have to offer. Using something like Leadpages , we can create a variety of different types of forms and capture fields, so we know exactly who we're reaching out to.
- Drive Traffic Back to Website
Having a landing page isn't just about collecting information from your audience, it's also about driving traffic back to your website where they can purchase more of what you have to offer! This is great for promoting blog posts and other content on your site that has related products.
Still Wondering if You Need One?
You may be thinking, “I don't need a landing page.”
I'd wager that you're wrong.
My opinion is that EVERY blogger needs one if they have a desire to increase the traffic and conversions on their blog.
The Three Reasons for Why You Should Use a Landing Page:
1) You can create an email list.
Building an email list is important. They help capture emails from visitors who might not have been ready to buy at the time of conversion but may become interested in your products later on down the road when they're looking for something new.
By having these visitors in your list, you can now communicate with them via email and do something like send them special discounts or promotions that you do not offer to the public, or them them interesting things that happen in your daily life, or whatever else you can think of that you may find beneficial for them to know about.
Pro Tip #2: I've written an eBook that I give away for free that shows you some proven strategies for driving traffic to your landing pages. Again, it's free. I charge you no money for this information. Here is the URL where you can get it: https://swiftcreator.com/proven-traffic-strategies-ebook
2) You can increase conversion rates.
As previously mentioned, landing pages can absolutely help your prospective customers make important purchasing decisions. With your page, you're providing them with the information they need to make an informed choice. This helps your visitor save a great deal of time that would otherwise be spent on research from a bunch of different sources from all over the internet, which can take days, and days, and days, and it drags on and on.
With your landing page, you simply position yourself as more an authority, provided you DO give great information that's easy to digest.
3) You'll be able to track visitor data.
Tracked visitor data allows marketers and website owners (YOU) to measure how effective their campaigns are in generating traffic and conversions from advertising efforts. This data can be used to optimize future campaigns for better results, by highlighting which methods work best with certain audiences and offer more ROI opportunities.
A common expression in the marketing space, specifically for people using various forms of paid advertising, while tracking visitor data, is:
“I'm not wasting money. I'm buying data.”
This is usually because many of your paid ads campaigns will start off in the red, and will remain as such for a few days, while you collect and sift through the tracked data from your visitors' actions.
Something else to keep in mind, is Search Engine Optimization (SEO). SEO is important to every website owner because it is a practice that helps to drive targeted, organic traffic, which, in return, means an increase in website visitors.
Some of the primary components of SEO, are:
- Incoming Links
Incoming links are a ranking signal that Google uses to determine if a page is relevant to a certain topic. In order to rank for search queries, you need incoming links from websites that have similar content and target the same or similar keywords.
- Google Analytics
Google analytics help track where your visitors are coming from, how long they stay on a certain page or site and where they go to next. You can use this information to adjust your content in order to convert more visitors into leads.
- Google Search Console
The Google search console helps your website get noticed by Google when someone is searching for relevant keywords! This allows you to optimize the appearance of your website so that it ranks in search results when people enter in your target keyword into the Google search bar.
So, you're probably wondering why I'm going on and on about SEO, which again, IS very important. Here's why…
Are Landing Pages Good for SEO?
How Landing Pages May Improve Your Search Engine Ranking
This is a great question! Simply put, landing pages can be GREAT for SEO, because they can actually help to generate a lot of backlinks to your website, which is a ranking signal that Google uses.
The idea behind a landing page is that you drive traffic to the page from an external source and then have those visitors link back to the original article they were reading on your blog.
For example: If someone reads a post about “how to choose the best crossbow,” and at the end of your article, you provide them with a link to click on in order to get more information about how to find the best deals on a new crossbow.
If the above is done properly and it generates enough traffic, then there will be several links pointing back to that page which means: more authority, higher rankings, and more targeted traffic to your website.
At the end of the day, if you're looking to drive more organic traffic through links from external websites, then a landing page is something that you should definitely consider!
You can learn more about how I utilize them to drive FREE traffic to my website at this link: https://swiftcreator.com/proven-traffic-strategies-ebook
How Can You Get a Landing Page?
Okay, okay. I get it. All this talk about landing pages. I now see that I do need a landing page. Where do I actually get one?
You have several options, from building them yourself with code, to outsourcing them from a freelance worker, or using software to help you build them, which require ZERO knowledge about writing computer code. The choice is yours.
If you want to outsource the work (trade your money for time and experience), you can find tons of people who build and assemble all sorts of landing page templates on Fiverr. The problem is knowing where to look.
One of the next blog posts I write, will go in depth about finding actual quality service providers on Fiverr. Keep an eye out for that blog post. There are a LOT of great sellers on Fiverr, but, it's important to know that Fiverr is one of the ghettos of the internet. Knowing how to sift through the offers is a bit of a skill that takes some trial and error (mostly error), to attain.
Leadpages is great for landing pages and is often seen as the industry favorite. It offers hundreds of templates you can choose from, which makes designing your landing page very simple and easy. Without any knowledge on how to write computer code, you can still create fantastic looking landing pages.
Another industry favorite, is ClickFunnels. They have been around a lot longer than Leadpages and offer a few more features that might make it the better choice for you, depending on what your needs are. I just checked their website and they're still offering a 14-day free trial to try their solution before buying, so I would definitely recommend checking them out! Many people swear by ClickFunnels as being the best. It's a solution that offers far more than just landing pages.
Really quick, I just want to point out the fact that ClickFunnels has awesome support! I just worked with a guy named Adam who was able to help me quickly resolve an issue I was having with my affiliate account. Thanks, Adam! From discovery to conclusion of my issue, it took all of 14 minutes, with a few back and forth emails. That was epic.
It's always good to know that a support team has your back.
By the way, if you want more information about ClickFunnels, I've written a bit more about this impressive sales funnel builder, here:
I actually haven't used Instapage, but I've heard good things about them. From what I understand, they're also similar to Leadpages and ClickFunnels, due to offering numerous templates that require no coding skills, whatsoever. One good thing about Instapage, is that they also allow you to have a free account to see how it works, which is helpful to you because it eliminates any financial burden you may otherwise have, when simply wanting to play around with some software.
Unbounce is another great option that many people use. It's simple to use and has a clean interface that feels like it was made by people who actually use their own product (which is always a good thing). Their templates are modern looking and very professional. They're perfect to build landing pages for your business and you won't need any coding skills at all!
Generally, in these types of discussions, you don't really hear much about GetResponse. That's a shame. Personally, I really like GetResponse. I mostly use them for E-Mail objectives, but they do offer some great landing page templates. I've personally used them for years and can vouch that they're a reliable solution.
Also, like ClickFunnels, these folks have great support as well, from my experience. Issues are resolved quickly and effectively.
The “do I need a landing page?” question, is one that every website owner, blogger, or influencer should seriously ask themselves. If you want to increase the number of visitors in your marketing funnel and turn casual visits into sales, then having a compelling landing page for your business may be just what you need!
There are many different services out there that can help. If you're not sure where to start or which solution will work best for you, it's okay. You're not going to know everything about everything, right away. Nobody does. The best thing you can do, is roll up your sleeves and get your hands dirty.
Experience is a great teacher.
Sign up for a free trial with one of the service providers mentioned above, and just start building landing pages. A great landing page doesn't even need to be complex in detail. Sometimes, less truly is more.
Pro Tip #3: By the way, if you're a YouTuber who uses YouTube as social media, you can also benefit from using your videos to send people to your landing pages. It's a very effective strategy that people have been successfully implementing for quite some time.
Until next we meet again…