Are you looking for a new way to grow your Instagram following?
Should You Consider the “Follow Unfollow” Method?
You’re not alone. Many people are curious about the secret to gaining a large following on social media, but there is no magic formula for success. The truth is that it takes hard work and dedication to build a strong community around your brand or personal account.
I know that building an engaged audience can be challenging, so I want to share with you my favorite strategy for growing your Instagram following – the “Follow Unfollow” method!
It’s easy enough that anyone can do it, and best of all… it works!
If you want more followers on Instagram, then this guide will help get you started down the right path today. Let's go!
What is the Follow Unfollow Method?
The Follow Unfollow method is a tried-and-true way of growing your social media presence.
It’s easy, it’s fast, and it works!
If you follow the right accounts, this strategy can help you gain followers in no time. You don’t have to spend hours on end scrolling through profiles or wasting money on ads that may not even work for your business.
With my step-by-step guide, I will show you how to get more followers by using the Follow Unfollow method in as little as just 5 minutes a day (though I do recommend you spend longer than 5 minutes)!
Pro Tip: You can use this method with any type of account, whether it’s personal or business-related. Plus, there are no bots involved!
This means that when people follow you back, they actually want to see what you post instead of just being part of some spammy bot network.
And because these are real users following you, they will be much more likely to engage with your content as well. That means higher engagement rates and better results overall!
By following people who are likely to follow back, it can lead them to check out your profile and hopefully become a customer of yours. This is because when someone follows another person, they are showing interest in their content or brand.
If they do not follow back, then there was no real loss on either end. However, if they do then it could lead into some great opportunities for both parties involved! Now let’s get started with what we promised…
How do We Proceed with this Method for Gaining Followers?
Through this method, you will be doing a lot of following and unfollowing on a daily basis. If that sounds like a pain, then rest assured that it really doesn’t take too much time once you have the hang of it.
All it takes is some time at the start to get everything set up before you can reap the benefits!
I'm assuming you already have your Instagram account. If you don't then that's what you're going to need to do, first.
If you don't already have an Instagram account, please visit the below URL to create your free account:
If you need help with creating your Instagram account, then please visit this URL:
Now that you've got your Instagram account, let's proceed…
How Frequently are You Using Your Instagram Account?
If you're a daily user of Instagram (and someone who performs lots of engagement activities, such as following, commenting, liking, etc.), then you shouldn't have much trouble.
If you have a bit of an aged account but have rarely logged on or maybe you don't really interact with people if and / or when you log on, OR, if you're new to Instagram, or just created a new account, then you're going to want to really pay attention to this next part. Here is what YOU should do…
Warm Up Your Account(s)
Let's assume you've come across some high ticket affiliate programs that you decided to sign up for to promote products of, or maybe that you've read my article about how to make money on Instagram with ClickBank. In either case, you're going to have one very important thing, which is your affiliate link.
Now, imagine that you work for Instagram, and that you're in charge of the “Spam Department”. You're tasked with the responsibility of identifying and removing spam for them platform.
If you see a brand new account which was just created today or even yesterday, and it immediately starts following a bunch of people – say 15, 20, or 50 people. That's most likely going to quickly raise some red flags, and you're going to see this account as a potential spam account.
What, as an administrator, would you do with that account?
Warm Up Your Account(s) (continued…)
What you're going to want to do is use your account as a NORMAL HUMAN would. This is important. So, don't immediately run off and start following everyone you see, in hopes that they would follow you back – that's not how this works.
I honestly wouldn't follow the same number of people per day. Randomize it. Sometimes more, and sometimes less. Comment on posts. Like posts. Interact. Don't do everything all at once, either. There's no exact science to this, and while I wish that I could say something like, “on the first day of your account, follow exactly 11 people, like 5 comments, and comment on 7 different posts”, the reality is that it's not this simple. The best advice I can give, is to start small, and gradually work your way up over time.
If you turn this into a daily practice, I'd estimate, and again, this is just an estimation (and not to be taken at face value) that if you follow 10 people on your first day, along with all other things you do throughout each day, you should be able to comfortably be following at least 50 people in a day, about 60 days in of doing this consistently. For your first week, don't follow at least 10 people per day. Some days, follow only 2 or 3 people. Perhaps on your 6th day, try following 12 people. Scale up in small increments.
When someone follows you back, you have a decision to make – do you keep following them, or do you unfollow them?
As you follow people, they will be notified and will then have the choice to follow you as well. Most probably won't, but many people will. The more “important” a person feels on Instagram (or any other social media, for example), the less likely they are to follow you back.
While I’m not too keen on using Quora for research, this discussion does a really good job at discussing why you may want to have more people following you, than you have of you following other people:
So, Here's How the Follow Unfollow Method Works
You follow someone, then perhaps they will follow you back, and then you have the choice of whether to continue following or to simply unfollow these accounts that are now following you. It's simple, yet effective.
Should I Use the Follow Unfollow Method?
Honestly, probably not. Sure, it can be effective and can gain you some loyal followers, which is good, but it can also land you in some pretty hot water if you do it too quickly and / or too frequently, and the problem with these, are that nobody has the exact figures of what “too quick” or “too frequent” might mean.
Everyone has a different opinion, just as I've given you mine. The bottom line is that nobody knows. The information is based on criteria that neither Instagram, nor Twitter, nor Facebook, nor any other social networking platform that this method works on, cares to release to the public (for the obvious reasons of gaming the system).
In my opinion, it's not worth it to run the risk of potentially losing your account, especially if it's an account you've invested your time into growing. The best way is to go by the book, and just be as organic as possible in the way that you do things. Sure, it takes longer, but you mitigate the risk of losing your account to something so easily preventable.
In Conclusion – Discovering the “Follow Unfollow” Method
To reiterate, the “Follow Unfollow” Method is a term that has been used to describe the practice of following other users on social media one day, then unfollowing them the next (after they've followed you back (and / or unfollowing the ones who haven't followed you yet).
This method can be effective for short-term boosts in followers and engagement rates, but should not be overused or relied upon as an ongoing strategy.
We recommend using this tactic with extreme caution if at all, because it could lead to negative consequences including being blocked by someone you follow or having your posts hidden from their timeline.
It can lead to even worse consequences, such as being rate-limited by the social media platforms (ie: unable to post for an either disclosed or undisclosed length of time), or even the possibility of being flagged as a spammer and getting your social media account banned.
So while I do see the allure in the “Follow Unfollow” Method, I also see the potential hazards. The goal here was to shed light on the method, but also provide you with honesty about the potential downside of using it. At the end of the day, it's up to you. Choose wisely.
Until next we meet again…