Discover How to Get More Viewers on Twitch

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3 Simple Steps To Get More Twitch Viewers

Twitch is an exceptionally popular service with more than 140 million monthly unique viewers. Those are lots and lots of eyeballs! How many viewers are you getting on your Twitch channel? Not as many as you'd like? Then please keep reading if you'd like to discover how to get more viewers on Twitch.

As a testament to just how popular Twitch is, in 2014, it was acquired by Amazon for nearly $1 billion. It has undoubtedly grown since then - by quite a large margin. It's estimated that Twitch is now valuated at $3.79 billion, according to this Investopedia article.

But Why is Twitch this Important and Worth so Much Money?

Video game streaming has become a HUGE part of the online experience and how we consume media. And, it's not just for gamers. All sorts of people host and view live streams on Twitch, from traditional sports to cooking shows, from how-to tutorials to art lessons, and everything in between. And, on Twitch, more than 2 MILLION broadcasters are creating content every single month!

It's quite astounding when you think about it!
This is why it's VITAL to know exactly how to get more viewers on Twitch.

Clearly, we're not the only ones who think that Twitch is important. Surely you think it's important, too! Why else would you be here? So with all that being said, let's go ahead and dive into the subject matter at hand. Let's address this burning desire of how you can take advantage of this opportunity.

How to Get More Viewers on Twitch

This is broken down into 3 simple steps, which are:

Step 1: Optimize how your stream appears across various platforms, particularly on mobile.

Step 2: Join a community that is right for you. This will help you connect with other streamers and viewers to grow an audience. Over time, and it need not take all that long, you'll see that this is one of the best methods for how to get more viewers on Twitch.

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Step 3: Promote yourself across multiple mediums in order to get the word out there about how cool your channel is.

Simple, right?


That was the short version of these 3 steps, and yes, while they are simple, they do require some doing. So, let's break these steps down into smaller pieces, so that they're a bit easier to digest.

Step 1: Optimize how your stream appears across various platforms, particularly on mobile.

Optimization is important. Why you'd want to optimize how your stream appears on different platforms and devices, is because how people discover your stream will also most often depend on how they view it. It's like this piece of dating advice I received that I'll never forget. An old friend once told me, “What you do to get her is what you've got to do to keep her.” If you think about it, it really does make sense.

If you start off the first date by taking your partner to an expensive restaurant, then you'd better be prepared to continue taking your date to expensive restaurants in the future. Likewise, if someone discovers your Twitch channel from their Samsung Galaxy S20, it's quite likely that they're going to be watching your content from their Samsung Galaxy S20. This is why you're going to want your streams optimized across various platforms, and with an emphasis on mobile.

Here's how to optimize how your Twitch channel appears across various platforms:

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On PC (desktop / laptop)

– Consider how the stream will look on various monitor sizes. 

– Choose a suitable resolution for your layout.

– Use one of the pre-made layouts that Twitch has available for you to use. There are about 10 different layouts available, so be sure to explore them and see which ones work best for you.

– Be mindful how the font size and color contrast will impact how easy it is to read your text.

On Mobile (smartphone / tablet)

– Check how the stream looks on both phones and tablets. You can do this by selecting “Mobile” under the Device section of your Dashboard on Twitch.

– You'll need to do this because how the stream appears on mobile will very much depend on how they're watching it.

– Use a “responsive layout” that is automatically resized and/or reformatted for different screen sizes, device types, and orientations. This means your content will be optimized so that it isn't too small or too large, and how it appears should be similar across how you watch Twitch on your phone.

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– Keep in mind how the font size might need to be adjusted depending on how someone is watching the stream. You can change how big or small this is by adjusting the CSS within your channel design.

Step 2: Join a community that is right for you. This will help you connect with other streamers and viewers to grow an audience.

There are several reasons for why joining a community may help you and your Twitch channel out. For example, people join communities so that they can connect with like-minded individuals. This helps to grow your Twitch channel by providing you additional exposure across how these communities promote themselves and how their followers share their content.

Community Platforms to Consider:

  • YouTube Gaming
  • Discord Servers
  • Telegram Groups
  • Facebook Groups
  • Reddit Subs

Now, once you've joined a platform or two (or all of them), you're going to want to connect with other Twitch streamers. The reason for this, is because how to get more viewers on Twitch, largely depends on how many other people are watching streams. And the way they go about finding new and interesting content is by following and supporting their fellow streamers.

For example, how someone might follow your YouTube Gaming channel for content, in addition to browsing through the most popular channels, is by clicking on one of your fellow streamer's YouTube Gaming links. This link might be in the description of a video, or how another channel promotes your Twitch channel on their YouTube Gaming profile.

As you grow, you may want to consider doing a collaboration with the streamers you've been interacting with. Doing this will enable you the ability to promote your Twitch channel on their streams – or better yet, they may promote your channel on your behalf.

If you want to collaborate earlier than that, then one thing you can do, is find other Twitch streamers with a similar amount of followers as you. Collaborating with someone on sort of an equal playing field, is often an ideal solution because you can equally help each other grow.

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Step 3: Promote yourself across multiple mediums in order to get the word out there about how cool your channel is.

With all of this work you've been doing, none of it means anything if nobody knows about it. You absolutely need to promote your channel and your content. Promotion is everything. You need to let people know how awesome your Twitch stream is and how worthwhile it is to access your content.

Promotion ideas include posting how your latest gameplays were via social media, such as Facebook and Twitter. You can also post how your latest YouTube videos are available on the platform of choice, whether that's Twitch or even YouTube itself. You'll just need to let people know how they can follow you.

You can also run ads for your content. This will directly attract people inside your target audience. This will give you the opportunity to quickly grow into new communities, increase how much content is seen, and will allow you to continue to do what you love, which is pumping out great content!

You can also get more creative with how you promote your content, and how you grow your Twitch channel. For example, how about organizing a stream of “how to play a particular game”, with a few other streamers? You, along with however many other people that may want to participate in such an event, will have people following all of the participating channels. And those people will be exposed to how awesome each streamer is (including you), as well how much value there is in how they (and you) deliver their (your) content.

So there you have it…

These are 3 actionable steps you can take, right now, which will lead you in the direction of knowing exactly how to get more viewers on Twitch.

What are some tips and tricks that have worked for you? Let us know in the comments below! And feel free to share this article with anyone who may find it valuable.

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