There are many blogs out there with daily content being produced. Because of this, it's often difficult to stand out from the crowd and get noticed. Sometimes, a little push can go a long way in helping you achieve your goals of becoming an influencer or building your blog into a successful business. There are a lot of misconceptions about how to write an article for a blog.
That's why we're going to talk about 11 secrets that will help you write articles for blogs that have the potential to be viral and attract more readers to come back again and again!
We'll cover everything from the title and introduction to structuring your post correctly and adding in links – so you can have all the tools necessary to be an awesome blogger!
Short Version of How to Write an Article for a Blog (TL;DR):
- Research your topic.
- Make an outline (list of points your article will cover).
- Make sure you're going to be writing for the right audience.
- Create a catchy title (think clickbait with integrity) and a great meta description.
- Introduce the article and primary topic.
- Provide an introduction to each point with research and / or supporting evidence.
- Include links to supporting articles or even external sites for more information on the topics discussed.
- Add any other relevant details such as images, charts, graphs, etc., if / when appropriate.
- End with a conclusion, summarizing what was said and reiterating the main point of your primary topic.
- Make sure you have a call-to-action at the end of each article so people know how they can get more involved with your area of expertise.
- Proofread before publishing! Typos are embarrassing and will make your post seem unprofessional (unless that's what you're going for).
Pro Tip: Although these 11 secrets are quite helpful, it can sometimes still be difficult to properly put everything together. Writing is a skill that many content creators face challenges with. If this is you, then please feel free to check out my free eBook about outsourcing content from content writers that do this for a living. You may find it here: https://swiftcreator.com/how-to-buy-better-content Pro Tip #2: As we know, content is king. However, what good is having great content if nobody ever sees it? If you'd like some very helpful advice on how to drive traffic to your blog articles, then please feel free to check out my other free eBook that sheds light on 10 proven ways to drive traffic. You may find it here: https://swiftcreator.com/proven-traffic-strategies-ebook
Now that you've got the list of these 11 secrets for how to write an article for a blog, let's dig into them a little deeper, so that we can really grasp the concepts.
The 11 Secrets for How to Write an Article for a Blog
Research Your Topic
Before you type the first letter of your blog article, you should do some research on the topic. Before you even start writing, make sure that you've found multiple articles to review and learn from – whether they be other blog posts or external resources like an eBook.
Conducting research will enable you the ability to write your blog post with confidence, because you'll know how others have approached the topic and how they've gone about writing it. You can make sure you avoid making many of the common mistakes that new bloggers make, simply by reading their articles first.
How will you provide better content if you're unfamiliar with what's already out there?
Spending some time to research your topic, will help give your article a foundation for how it should be written, and as a result, will assist with producing quality content that people will want to read and share!
Make an Outline (List of Points Your Article Will Cover)
It's always a good idea to give yourself a little roadmap to how your blog article should be written. This not only provides guidance and structure, but it also assists in making sure that you don't wander away from the topic at hand. If you make an outline of the key points that you'd like to cover or highlight, then you'll be able to stay on track and not get lost in the writing process – which can ultimately result in increased productivity.
An outline should consist of how your article will flow, how long it should be, how you plan to start it and how you plan to end it. When keeping all these things in mind, you'll be able to easily navigate how your article should be written, how long it will take to write, how many words it should contain and how your content can ultimately benefit the reader by following this clear structure.
If you'd like some more information on how an outline can benefit the writing process, then please feel free to check out this post, from digitalmarketing.org:
Make Sure You're Going to Be Writing for the Right Audience
Next on our list of learning how to write an article, is the question you should be asking yourself…
Who will be reading this article?
Or, more specifically, who is the article for?
When you were researching, back in Secret #1, you should have been taking some mental notes (or write them down), about who all these speakers are speaking to. Who is their audience? Why are they the audience?
These are all very important questions.
You're not going to reach all of the people all of the time. It doesn't work like that. You need to narrow your focus.
Try to put yourself in the proverbial shoes of your audience, and think to yourself, “what pain points do I need help with?” or “what solutions might I need?”.
Perhaps you find that it can be a struggle to get in this kind of touch with your audience, if you're relying solely on using just your blogging platform, such as WordPress or whichever Content Management System (CMS) you use. If this is the case, then perhaps getting involved on some of the social media platforms your audiences are active on, is a good idea.
Don't be afraid of getting out there…
Find out where your target audience hangs out online. This is important.
There are some great tools out there that help you find where your target audience hangs out on the internet. I'm going to list three of them below. You can use these tools to assist you in finding and ideally connecting you with your audience.
1. BuzzSumo – This tool is great for finding out how much traffic certain content gets, including how much engagement it receives. This can tell you how popular a topic is and how much traction it's getting in terms of shares.
2. Followerwonk – This tool is great for finding out how existing audiences interact with their content. You can find how active they are on Twitter, how many followers they have and how influential these followers are.
3. Social Blade – I regularly use this tool when doing my own video work, but it's a great way to see how active certain social media creators are on the various social media platforms they use. You can get an idea of how many people are subscribed to them etc…
So, how do these tools help you write your article?
Well, it helps by giving you insight into how active certain individuals are on social media, how popular their content is and how much traction it's getting, how many people are subscribed to them etc.
What this can tell you is how powerful each individual person is on their own platform, how much of an audience they have and how big that audience is. You might discover that it's better to link up with these individuals on social media first, instead of trying to directly contact them via email (unless you have a good reason to), in order to get the biggest bang for your buck.
Having said that, how do these tools benefit your blog post?
Well, having this information will give you an idea of how many people are likely to read your blog post. You should be able to roughly estimate how much attention you'll receive from writing this blog post, how viral it may go and how much traffic you can expect to receive.
Don't just rely on one tool, either…
There are loads of tools out there that offer similar services. Put together your own little spreadsheet with all the various data collected from different tools provided by each individual platform (Twitter, Facebook etc). That way you'll have a more reliable idea of how many people are likely to read your blog post and how much traction it may get.
Create a Catchy Title (Think Clickbait with Integrity) and a Great Meta Description
Next, let's talk about how we can make our blog posts spread like wildfire…
Have I got your attention?
All right, well how do we go about doing this? Well, we need to do two things.
- Make sure the title is catchy and tells your readers how to solve a problem they're having (including how you can help them solve it).
- Use powerful language in your titles and descriptions, that are easy to understand and that speak directly to your audience, avoiding overcomplicated explanations that most won't bother reading or even fully understanding.
Okay so how do we go about achieving these two things?
Well, here are some tips for how you can write a great title and meta description.
Tip #1 – Find out how to solve your target audience's problem by asking them or taking a look at how they currently solve it now. If you want to take a look how they currently do something, look on Quora and Reddit as these are two places to start.
Tip #2 – Think of how you can solve their problem in a way that's different to how they're currently solving it, but also how much better your solution is.
Tip #3 – Make sure the title is short and catchy (use 75 characters or less (including spaces)) while still explaining how you might be able to fix whatever problem your target audience has. If you can't explain how you can help them solve the problem in one or two short sentences, then you should probably try to simplify how you're explaining how you can help them.
Tip #4 – The meta description should be descriptive about how your content will provide value for your audience. You need to describe how much value they'll receive by reading your blog post or how you could help them solve their problems.
Tip #5 – Make sure there's a call to action, which is how your target audience can learn how they can take advantage of the value you described in the meta description. It might be as simple as linking to a landing page, where it tells how they can do this.
Introduce the Article and Primary Topic
What Makes a Great Blog Post?
Now that we know how to make our blog posts go viral, how do we actually write one? There are many factors that will affect how successful your blog post is going to be and how reliable the traffic you're going receiving from it is.
What makes a blog post great? Well, there are 3 key factors that contribute to how successful your blog post can potentially become.
- The length of the blog post
- How you organize the content
- The quality of your content, including how detailed and how valuable it is
If you can master these three things then you'll find that people will be more likely to read your blog posts and enjoy them.
So how do you introduce the article and primary topic?
To introduce the article and primary topic, you're going to want to introduce a brief cover of the primary problem, along with a brief snippet on what can be expected inside the content, which will indicate how people can solve their problems in a unique way, how you'll organize the content, and how detailed the content is going to be.
A very interesting concept you can use, is what's known as AIDA. AIDA stands for Attention, Interest, Desire, and Action. AIDA helps us understand how to attract our readers' attention, how we can build interest in what we're talking about inside the content, how much desire they will have for the solution that you provide inside the content and how we can get them to take action by reading it.
If you're interested in a software solution that can REALLY help you with AIDA, and pretty much anything else related to writing, including the writing part, itself, then check out my Jarvis AI review! This is software that utilizes artificial intelligence blog writing technology to significantly help you with writing pretty much anything.
Provide an Introduction to Each Point with Research and / or Supporting Evidence
Looking back at the outline you created in Secret #2, you've got a list of key points to address. Now is the time to provide an introduction for each point.
When it comes to how you organize the content, for example, provide an introduction on how your audience can expect to see this content organized and how you'll explain each point throughout the blog post. This will help your audience understand how much time they might need to invest in reading your content and how much value they could gain by doing so.
Here's how you can introduce each point:
#1 – Introduce how you're going to explain how to solve their problem (this should be based on how much value your content provides).
#2 – Provide an introduction as to how this concept will help them solve their problems, how it works and how it could benefit them.
#3 – Discuss how they can apply this concept in their lives.
#4 – Provide an actionable takeaway that can help them start off with how to use the concept inside their own life.
Address Problems Related to This Content Type
One of your primary goals for your blog posts is how you're going to provide enough value to solve your audience's problems.
Imagine how frustrating it would be for your audience to invest their time in reading your content and how they can't find how it's going to help them solve their problems at the end of the blog post?
Include Links to Supporting Articles or Even External Sites for More Information on the Topics Discussed
This one can be a bit controversial, due to the fact that people are often selfish when it comes to providing backlinks to competing websites. This is understandable, because of the concept of “link juice”.
Not to get off-topic, but a brief explanation of what link juice is, is how Google ranks how authoritative a website is based on how many other websites are linking back to it. Websites that are linked to by important, high-authority sites will rank higher than those that aren't. Since providing links is one of the best ways to share how valuable your content is, providing links is where you need to start thinking about how you can do so.
Here's how you can think about how to handle this:
- If your content isn't high enough in value, provide links that are relevant to the content but not too self-serving.
- If your content is extremely valuable, then there should be no problem linking it back to one of YOUR other blog posts.
- If the content is on an external site that you consider to be highly valuable, then provide a link to it. Keep in mind how this could help draw attention away from your own blog post (which, therein lies the problem discussed a moment ago), which you may or may not be okay with.
But, if you want your content to reach the maximum amount of people possible, then utilizing links within your blog posts to other articles or even external websites that provide similar content, but could offer more value than what's provided inside your blog post, can still actually allow you to increase how many people are exposed to the content that you've spent countless hours developing.
Provide Useful, Actionable Takeaways
Your job as a content creator isn't how you're going to share how awesome your life is (although it's totally fine if your content happens to do this). Your primary goal should be how you can provide an abundance of value to how your audience can use the content that you've spent countless hours developing.
Let's say that you're going to write a blog post about how someone who works at a desk all day can develop healthy habits without spending too much money. The ultimate actionable takeaway for this blog post should be how someone who sits at a desk all day can compare the chair that they're using right now to one that has all of the features that you discuss and how it could help them, and to then pull out their credit card and buy that new chair!
Add Any Other Relevant Details Such as Images, Charts, Graphs, etc., if / when Appropriate
Some say that pictures are worth a thousand words.
Pictures can be worth so many words because of the way that we process how information is shared with us. The more visual components that you're able to add, the easier it will be for your audience to SEE and UNDERSTAND how they can use the content inside of your blog post into their own lives.
Photos and videos are, by far, how we learn how to do things at a much faster rate than just
As long as how you can add value to how your content, is being shared, you should be able to communicate how the blog post fits in with how they're sharing it.
For example, if how they're sharing your content was related to how someone could eat healthy while on a tight budget, then providing pictures of healthy food that are inexpensive or how to create a grocery list based on how much they have available in their budget, can be extremely valuable.
Infographics are great for communicating ways that someone can use the content inside of your blog article to achieve certain actions. With just one really good infographic, you can convey how your blog post could help a person optimize how they eat, how much they should exercise each week, how much money they can save on a monthly basis by eating healthy, and / or how that same amount of money can be allocated to other savings or investing goals.
Imagery is POWERFUL.
End with a Conclusion, Summarizing What Was Said and Reiterating the Main Point of your Primary Topic
As we're nearing our journey of discovering how to write an article for a blog, it's important to take a moment to reflect on all that was discussed, for your audience. When doing this, you should reiterate the key points of how your blog post fits in with how you're sharing it, how they can use the content inside of your blog post to achieve their own goals, or how that same information can be used to help other people, are all examples for how you could do this.
Always Give Your Readers Something to Keep Them Coming Back for More
At the end of your blog article, this is one of the biggest factors that will determine how many people will see why and how sharing your blog post can be helpful. When you're finishing up your blog post, don't just leave it on your final point. Rather, provide something of value, such as a free resource, how they can join a specific community of people that have similar interests, or how how sharing your blog post can be helpful for someone else.
Include an “About the Author” Section if it's Appropriate for Your Audience
This is usually how you'll be able to connect with your readers and share with them, information about who wrote the blog article they've just read. This can sometimes be the way you'll establish trust with your readers, especially if you're communicating with them, ways for how the blog post is helpful for them.
If someone knows that the content inside of the blog article was written by an expert in their fields, then your information may be seen as being more valuable to them.
For example, if you have content inside of your blog post about how someone can use micro-contracting platforms on Upwork for their business, let them know that the content was contributed by a content creator who has previously had success on Upwork for multiple companies.
If you've never used Upwork before, then this content may not be as valuable to your readers. Always lead and conclude with integrity. If you've never used something before, then there's no harm in saying that you've never used it. For example, in my post about “do I need a landing page“, I mentioned that I've never used Instapage. I've heard really good things about it. I don't feel bad about never having used it, but I'm also not going to sit here and act as if I have – because I haven't.
Start with integrity. Conclude with integrity.
Make Sure You Have a Call-To-Action (CTA) at the End of Each Article So People Know How They Can Get More Involved with Your Area of Expertise
It's very important to include a CTA (call-to-action) at the end of every blog article. The content inside your blog post should be very focused on how it can benefit your readers and move them one step closer to their goals. When you include a CTA, this should always come as a last thought in your content, as not to distract from the focus of the content.
Keep in mind, however, that after reading through the content, your readers should feel confident enough to take action towards their goals without feeling like they're being pushed into something. If it feels like you're pushing them into taking an action, they may not be as likely to take the action.
Figure out what you want your readers to do after reading a blog article. If it's content about joining a community of content creators or affiliate marketers, then you should include a CTA for joining your email list. If you want people to purchase one of your products or services, then you should include a CTA that will lead them to where they can take the next step in becoming your customer.
Whatever the call-to-action, you should always try to ensure that your visitor's situation will be much better off, after having taken that action. If you tell someone they will get an eBook after doing X, then make sure that they actually do get that eBook. I've lost count of how many times I was promised an eBook, or a spreadsheet, or a checklist, or a resource guide, or a template that I never received. Don't be that person.
Proofread Before Publishing! Typos are Embarrassing and Will Make Your Post Seem Unprofessional (Unless That's What You're Going For)
Learning about how to write an article is fine and all, but before publishing the article, you should always give it at least a quick proofread. Proofreading is the process of looking over content and checking for spelling mistakes or grammatical errors.
When you publish content that has typos, it looks unprofessional and people may not take your content seriously if it's full of errors. If you're just starting out online and want to maintain a more informal web presence, then this is fine. If you really want people to take you seriously, then make sure your content is error-free (or at least as close to it as possible for you).
If possible, give your content a read through by someone who isn't too familiar with the content (but who has a firm grasp on the language at hand) to see if there are any errors that they can point out. You should also have at least one other person go through the content just in case something was missed after an initial proofreading.
Another reason that proofreading is good, is because you may jog your memory about something else you feel may be beneficial to include in your content. As you read through your content, you may think of something else that you feel would be valuable for your readers to know. Don't be afraid to change content in order to include other content you thought up during the proofreading process!
Proofreading is an ongoing thing, as well, even after publishing your content. At any time, you can go back and make revisions or amendments to your published blog articles. If you're just starting off, it's a good idea to have content that is as error-free as possible! It will make your content look professional and give you credibility with your readers.
Wow! We've covered a lot of information in this post. You've learned how to write an article for a blog, and are now familiar with the 11 secrets to creating a viral article. These secrets are important and will help ensure that you're on the right track for stellar content creation.
The key takeaways from all this, are that you should know your topic, know your audience, and know your content structure and strategy, before you begin writing anything. You should know the end before you begin. You can do this by knowing how you will structure your blog article and why. As you begin to write, focus on providing value to your audience. Make it clear and concise, and include additional information that may be of use.
Different people learn differently. Some learn better with just words. Some learn better with video content. Some learn very well with pictures and infographics. Once again, know your audience. Help them to help themselves. Be a problem solver. Offer solutions.
Give your audience a way to connect with you. Are you building a list? Send targeted email messages to your list, so that they know the next steps to take along their journeys. With a blog, you can truly be of value to more people than you may ever know or ever think possible. Start with integrity. Conclude with integrity.
Again, this is a LOT of material, and so if you feel that it might be a bit much for you, don't be afraid to spend a few dollars (if you can afford to), and hire someone to write the content for you. You can learn how to get the most from your money, simply by reading my free eBook, which is found at:
Also, if you know of anyone else who can benefit from reading this, then please feel free to share it.
Good luck, and I wish you well on your journey!