As the social media landscape continues to evolve, influencer marketing has become an increasingly popular way for brands to connect with their target audiences. And with so many platforms to choose from, it can be difficult to know which one is right for your business. To help you make the best decision for your brand, we’ve rounded up the best influencer marketing platforms of 2020.
Whether you’re looking for a platform that offers detailed analytics or one that makes it easy to find and contact influencers, there’s sure to be an option on this list that will fit your needs. And with options ranging in price from free to hundreds of dollars per month, there’s also a platform here that will fit your budget.
So without further ado, here are the best influencer marketing platforms of 2020:
Why You Should Use an Influencer Marketing Platform
An influencer marketing platform is a tool that helps connect brands with social media influencers who can promote their products or services. There are many benefits of using an influencer marketing platform, including the ability to reach a large audience, build brand awareness, and increase sales.
The first benefit of using an influencer marketing platform is the ability to reach a large audience. Influencers have built up a following of people who trust their opinion and are more likely to purchase products that they recommend. By partnering with an influencer, brands can tap into this built-in audience and expand their reach.
The second benefit of using an influencer marketing platform is the ability to build brand awareness. When done correctly, influencer marketing can be extremely effective in getting people talking about your brand. This word-of-mouth promotion can help raise awareness of your brand and attract new customers.
Finally, the third benefit of using an influencer marketing platform is the potential to increase sales. Influencers have the power to influence purchasing decisions, so if they recommend a product or service, their followers are more likely to buy it. This makes partnering with an influencer a great way to boost sales and grow your business
How to Choose the Right Influencer Marketing Platform
As digital marketing continues to grow and evolve, so too does the landscape of influencer marketing platforms. With so many different options on the market, it can be hard to know which one is right for your business. Here are a few things to keep in mind when choosing the best influencer marketing platform for your needs:
1. Make sure the platform has a robust search function. This will allow you to easily find influencers that fit your specific target audience and niche.
2. Check out the analytics and reporting features of each platform. You’ll want to be able to measure your return on investment (ROI) from your campaigns, so make sure the platform you choose offers detailed reports.
3. See what kind of support each platform offers. Some platforms provide access to a team of experts who can help you plan and execute your campaigns, while others offer more DIY-style support. Choose the option that makes sense for you and your team’s skill set and experience level
The Benefits of Using an Influencer Marketing Platform
An influencer marketing platform is a tool that helps brands connect with social media influencers. Influencer marketing platforms offer a variety of features, including access to an influencer database, campaign management tools, and analytics.
There are several benefits of using an influencer marketing platform. First, platforms provide Brands with access to a large pool of potential influencers. This allows Brands to identify the best influencers for their specific products or services. Second, most platforms offer campaign management tools. These tools help Brands track progress and ensure that objectives are being met. Finally, most platforms offer some form of analytics package. This data can be used to improve future campaigns and strategies.
Overall, using an influencer marketing platform provides many benefits for Brands looking to connect with social media Influencers
What to Look for in an Influencer Marketing Platform
If you’re looking for the best influencer marketing platforms, here are a few things to keep in mind. First, make sure the platform has a large database of influencers. The last thing you want is to be limited in your choices. Second, look for a platform with good filtering options. You should be able to filter by location, age, gender, interests, and more. This will help you find the perfect influencers for your campaign. Finally, make sure the platform offers good support. You don’t want to be left in the dark if something goes wrong or if you have any questions.
Top Influencer Marketing Platforms Compared
There are a lot of different influencer marketing platforms out there. So, which one is the best? Here is a comparison of six top influencer marketing platforms to help you decide:
Hootsuite Insights is great for managing your social media accounts and measuring your success with detailed analytics. It also offers an Influencer Marketing Module that allows you to identify, track, and engage with influential people in your industry.
BuzzSumo helps you find the most popular content on the web and identify influencers who are sharing it. This platform also allows you to see who has shared your content, so you can give them a shout-out and build relationships.
Klear provides data-driven insights about social media influencers across all networks. With this platform, you can find relevant influencers, measure their influence level, and view detailed analytics about their performance. You can also contact influencers directly through the platform’s messaging feature.
TribeGroup is an influencer marketing agency that works with brands to connect them with relevant social media influences matched specifically for each campaign goal whether it’s building relationships or creating original content or both! 5 . Upfluence
Upfluence is an enterprise software solution that gives users access to more than 16 million profiles of bloggers, vloggers, Instagrammers, Snapchatters & more allowing businesses of all sizes to efficiently run Influence Strategies at scale 6 . Markerly
Markerly claims their technology enables marketers “to finally have visibility into which publishers create the most value – whether it’s driving sales or engagement
How to Get Started with Influencer Marketing Platforms
Influencer marketing platforms are a great way to get started with influencer marketing. By using an influencer marketing platform, you can quickly and easily connect with the best influencers for your brand. There are many different influencer marketing platforms out there, so it’s important to choose one that is right for you and your brand. Here are some things to consider when choosing an influencer marketing platform:
First, consider what kind of budget you have for influencer marketing. If you have a limited budget, there are some great options out there that can still help you connect with quality influencers. Second, think about what kind of content you want to create with your chosen influencers. Do you want them to produce original content for your brand, or simply promote existing content? Finally, take into account the size and reach of your desired audience. Make sure the platform you choose can help you reach the people who matter most to your business.
The best way to find the perfect Influencer Marketing Platform is by trying a few out yourself! Have fun & make sure to track metrics like impressions & website clicks per campaign so ROI (return on investment) is easy calculate 🙂
Although there are many great influencer marketing platforms to choose from, the best one for your business will depend on your specific needs. If you’re looking for a platform that offers a wide range of features and options, Socialmedia.com is a great option. If you need something more affordable, Sprout Social is a good choice. And if you’re looking for a platform that’s specifically designed for influencer marketing, Takumi should be at the top of your list.