Introduction to Finding Keywords with Buyer Intent
Keyword research is one of the most important parts of SEO. It helps you understand what your audience wants to see and how they’re searching for it. It’s a crucial part of your SEO strategy. But, it can be difficult to find the right keywords with buyer intent for your website if you don’t know what search terms people are using when they look for products like yours.
Are you struggling to find the right keywords for your business?
You’re not alone. In fact, many businesses struggle with this problem. But it doesn’t have to be that way! There are a few simple steps you can take to make sure you’re targeting the best keywords possible and getting more traffic from Google.
In this article, we’ll show you three tips for finding keywords with buyer intent.
What is Keyword Intent?
Before you can determine keywords with buyer intent, it helps to understand exactly what keyword intent means.
Keyword intent is how and why people search for keywords . It tells us whether searchers want to read informational content (keywords with low intent), transact content (keywords with medium intent), or buyer content (keywords with high intent).
- Informational Content has low buyer intent because it helps people gather knowledge. During this phase of the process, people are trying to learn more about your business, service, or industry. They may not know exactly what they’re looking for yet.
- Transactional Content has medium buyer intent because it helps people get closer to purchasing something. People who search keywords with transactional content have done some research and are getting ready to buy something.
- Buyer keywords have high buyer intent, which means searchers are more likely to be ready to make a purchase. These are the people who will get you the conversions you're after!
What is Buyer's Intent?
So, we've touched on it a bit, already. To reiterate, buyer's intent is defined as keywords with a high probability to result in conversion, whether that's a sale or lead submission.
To find keywords with buyer intent, you’ll want keywords and phrases that people use when they’re ready to make a purchase. Some phrases might include:
- where can I buy [product]?
- what stores sell [product]?
- how do I use [product]?
- is [product] on sale?
- which stores have the best price for [product]?
Keyword intent can be difficult to pinpoint, but keywords with buyer intent are not. It’s pretty easy to tell if keywords are related to buying something or not.
What are the Challenges of Determining Keywords with Buyer Intent?
For many keywords, it’s difficult to determine keyword intent. This is because keywords can have multiple meanings or be used in different contexts. For example, “tire” could refer to a car tire, bicycle tire, motorcycle tire… you get the idea.
Which keywords are used to buy something? Which keywords are used for research? It’s hard to tell with keywords like that because they can be used interchangeably.
Fortunately, most keywords aren’t like this. Instead, keywords usually have only one meaning and people use them in one way. This makes it much easier to determine keywords with buyer intent.
It also helps that keywords with high intent often have a few characteristics in common:
They’re specific keywords and phrases, which makes them easy to find. They’re related to products or services for sale on your website or from your competitors. They use action words like “buy,” “purchase,” “get,” and “hire.”
In the next sections, we’ll teach you a few tricks for finding keywords with buyer intent.
Tip #1: Identify Keywords in Your Sales Funnel
One of the easiest ways to find keywords with buyer intent is to identify keywords in your sales funnel.
To do this, start by identifying keywords related to the bottom of your sales funnel (purchase). For example, keywords like “buy” and “purchase” might be relevant for keywords with high intent. This isn’t an exhaustive list, but it gives you a good place to start:
- invest in
We love keywords like these because they’re so specific. These keywords usually have such a clear connection to conversion that it makes them easy to identify as keywords with buyer intent! The keywords are also relevant to your industry because they’re related to buying something.
Your keywords may vary depending on the products you offer, but the basic idea is this: find keywords that are highly specific and highly related to purchasing or buying something.
Tip #2: Look at Your Competitors' Sales Funnels
Another way to find keywords with high buying intent is to look at keywords used by your competitors. You can also use this method even if you don’t have any direct competitors. This works because similar keywords are often used for the same purpose, regardless of the business offering them.
Just like learn a lot from joining your competitors' targeted email lists, you can also learn so much from looking at your competitors' sales funnels.
Take a look at keywords in your competitors' sales funnels. Identify keywords that are used higher up in the funnel, closer to the top, as well as the keywords used closer towards the bottom.
These are the places where keywords with high buyer intent are more likely to be found because these keywords usually have a clear connection to conversion. Simply using these keywords doesn't guarantee results. But if you use keywords with buyer intent , you're already much closer to being able to convert this traffic into leads and closed sales.
Tip #3: Try Using Negative Keywords
While keywords with high buying intent are easy enough to find, identifying negative keywords can be difficult. For example, keywords like “paint” don’t have any obvious connection to a purchase or a sale.
That’s because keywords like “paint” can mean many things. It might refer to paint for a bicycle, paint for a car, or paint for your deck. People use keywords like this in different ways and it makes them useless as keywords with high buying intent.
Fortunately, there are other keywords to use. Some keywords have an obvious connection to a sale, but it’s not immediately clear what type of sale is being referenced. This is especially true when keywords are related to hobbies or seasonal events.
For example, keywords like “best skateboard brands” and “best rollerblades for adults” can be used to find keywords with high buying intent. Even keywords like “best golf clothing” or “cool tennis rackets” can provide great keywords for keywords with buyer intent because it's clear that someone looking for these keywords MIGHT BE in the market to buy something.
Ultimately, you’ll need to try it out and see what works best for you.
Understanding the Buyer's Intent is Important for any Business
It's important for any business to understand the buyer's intent when publishing content. Because, if you don't fully understand your target audience and what motivates them to buy, you won't be able to generate enough interest in your product or service for someone to actually make a purchase.
Understanding buyer intent isn't just limited to one marketing channel. You can't just look at Facebook ads for targeting your intended audience, you also need to understand which advertising mediums are best to use for any specific product or service.
Google Adwords, Facebook Ads, Yelp Ads, Twitter Promoted Tweets – all of these platforms should be used depending on what you're selling or offering. If you're a restaurateur, you should be prioritizing your spending on Yelp Ads. If you're a retailer, then Google Adwords should be the main focus of your marketing campaign.
Understanding buyer intent isn't just limited to deciding which ad platform is best for your business. You also need to research what's motivating the customer to make a purchase. Understanding the value of something is a big factor in whether or not someone will actually buy it. So, for example, you might explain to Seattle residents that they can get 20% off their order at your restaurant today by mentioning the “secret password” at the register. This works because people love secrets and discounts!
Once you've established what motivates your audience, you can use it to generate excitement about your product or service. You can even include this idea in the copy of your ad. For example: “New customers get 20% off their order today with the secret password!”
Understanding buyer's intent is important for any business: one wrong move and you could lose a customer! This is why it's crucial to understand what motivates your audience and make sure you publish content that appeals to their needs.
How Do You Know Which Keywords are Best for Your Content Strategy?
Keywords are probably one of the most important factors to consider when you're deciding what keywords to target for your content strategy. It's no secret that Google and other search engines examine keywords as a way to decide how valuable any given piece of content, page, or website is. This means it could be incredibly hard to figure out which keywords are the best for your content strategy.
So, how do you know which keywords will be the best for you?
To know which keywords are the best for your content strategy, you have to think about what your business wants. Do you want more traffic? More conversions? Are you trying to increase brand awareness? Think about what it is exactly that you want, and focus on matching up the right keywords with those goals.
For example, if you're looking for more traffic, you might want to focus on using keywords that have a lot of monthly searches, but low competition. This is great for your content strategy because it's going to lead to more traffic to your website.
However, if you're looking for increased conversions, you might be better off focusing on long-tail keywords with high levels of search volume and relatively low competition. This is going to be great for your business because people are usually going to be more willing to click on a result that's going to lead them directly where they want to go, as opposed to a general keyword with a lot of competition.
But what if you aren't sure what you want? You might try using a mix of different options. This is great because you'll be able to get more out of your content strategy by finding multiple different benefits with the same piece of content.
If, after all of this, you're still unsure about which keywords are best for your content strategy, consult an SEO professional or someone who has experience with this kind of thing. If you can't afford to do that, it's time to start doing some research.
The next step is finding out what low competition keywords are being used by your competitors. Once you have the right information, it will be easy for you to make sure that your content strategy has all of the necessary SEO components in place so that you get more traffic and conversions than ever before.
How to Find Low Competition Keywords
If you want to make money online, your first step should be to learn how to rank higher on the search engines.
You may be thinking that this is an oversimplification of the process…that this isn't real SEO (search engine optimization).
But I'm here to tell you it is real. And if you don't know how, you're not only losing money but also missing out on an opportunity for free traffic.
Let me show you what I mean with a quick story…
Back in 2011, when the SEO industry was still new to me, my good friend told me to put up a website. He said it would take less than 1 hour to make a website and fewer than 5 minutes to add it onto my Facebook fan page
That's not what happened.
After doing over an hour of research, I came across the term “SEO”.
I then spent days reading blog posts, watching videos, and practicing how to rank on Google. After a month, I had a decent foundation of knowledge and was ready to start my first website.
Looking around the Internet, I stumbled across a free keyword research tool called Market Samurai. Using this tool, I typed in a random phrase that sounded interesting to me.
I looked at the top 10 results for this phrase and saw how high certain websites ranked on Google.
I was able to see the keywords they were using and how many backlinks they had.
After looking at these results, I realized that they weren't even trying to rank on Google (a free traffic source). It got me thinking…if someone can get free traffic by ranking for a few keywords, then why should I even bother trying to rank for the competitive terms?
That's when I realized that it's easier to find low competition phrases and rank on Google than it is to compete against everyone else.
I then went back into the Market Samurai tool and looked for low competition keywords with at least 20,000 monthly searches . I picked a random keyword from this list and built a website around it.
I did a little more research to find out how many websites were in the top 10 search results for this keyword. To my surprise, there was only one other site on page 5 of Google! This means I had nothing but free traffic from all the people searching for this phrase.
That's when I realized that free traffic can be found everywhere and all you need to do is search for the right keywords.
Now, let me show you how to find these low competition phrases with buyer intent…
Step 1: Google Keyword Planner Tool
The best place to start research is in the Google AdWords ‘Keyword Planner'.
It's free, it's powerful, and it tells you everything you need to know about a keyword.
The best part is that the Data is fresh because Google collects information directly from searches all around the world.
Now if you are an advanced marketer, you may want to skip this step because maybe you already have your own keyword research tools.
But if you are just starting or don't have the time to spend hours researching keywords, you're in luck because I've already done this step for you.
I have embedded a video showing exactly how to find low competition keywords with buyer intent that your competitors are using. You can watch it below:
In this video, you'll how to find low competition keywords with buyer intent in the Google AdWords ‘Keyword Planner', as well as other things useful and worth learning about.
Step 2: SimilarWeb.com Tool
The next step is to find out which keywords your competitors are getting organic traffic from.
But you need fresh data…data that isn't available in Google's ‘Keyword Planner' tool.
The best place to find this information is on the website called SimilarWeb.com.
SimilarWeb shows you which websites are getting organic traffic and how much of that traffic they are receiving.
It also tells you how many backlinks each site has along with other useful metrics.
So, if you sign up for a free account and plug in your competitor's website, it will generate a list of keywords that they are ranking for.
Keep in mind that SimilarWeb isn't perfect and doesn't give out exact numbers (it ranges from 0-100%). But the ‘Percentage' number is close enough to tell you which keywords are getting the most traffic.
Now, Using this tool to find low competition phrases with buyer intent can be tricky…
For example, let's say your competitor is ranking on page 1 of Google for “red shoes”, but SimilarWeb doesn't show any traffic for that phrase.
It could mean two things:
- Their site isn't getting any traffic from that phrase.
- SimilarWeb doesn't show data for some reason.
For me, I have more faith in numbers than blind guesses.
So, if there is no number showing up on SimilarWeb, I skip over this keyword and go to the next one on my list.
I find that most keywords with no traffic are too competitive or are not profitable enough.
But if you see numbers on SimilarWeb, then I recommend taking the next steps to see how much traffic your competitors are getting from this phrase…
So here is what you need to do (4 steps):
- Go onto www.SimilarWeb.com
- Sign up for free account (or log in if you already have one)
- Search the name of your competitor's website
- On the left-hand side, you'll see some tabs…click on ‘Organic Keywords' to get the list
So those are the steps you need to follow. I hope this helps you find low competition keywords with buyer intent.
What is the Buyer Intent of your Target Audience?
The keywords you target for your website will determine the search engine traffic your site receives, so it's important to be able to define keywords with buyer intent. In other words, keywords that people are using when they search to purchase a product or service should be placed in your content and / or on your website.
So how can you determine keywords with buyer intent?
There are three questions to ask:
- Is your audience looking for a service or product?
- Are they researching a problem?
- Are they looking for a solution to a problem?
Is your audience looking for a service or product?
People who are looking for a service or product show keywords with buyer intent. For example, keywords might include “buy” or they might mention the type of product they are interested in buying – e.g., “iPod.” They know what they want to buy and can describe it specifically.
Are they researching a problem?
Another kind of keywords with buyer intent are keywords that describe a problem. People researching a problem tend to use keywords such as “help,” “solve,” or “how can I.” These keywords are more general than keywords for products or services, but still indicate that there is intent behind the keywords you find in articles about your industry.
Are they looking for a solution to a problem?
An audience that is looking for a solution to a problem will use keywords such as “solve,” “fix” or keywords might include keywords with buyer intent from the product catalog. Authoritative keywords strengthen content marketing, which makes it an important source of keywords.
Finally, keywords should be used in articles about your industry. People searching for keywords with buyer intent often use keywords in their searches, which means keywords should be used in articles about the keywords themselves and related topics.
In Conclusion – 3 Tips to Determine Keywords with Buyer Intent Now
If you've been previously struggling to find keywords with buyer intent for your website, then I hope to have helped. Hopefully you have learned at least one thing of benefit that you can take away from reading this.
Once again, the three tips for determining keywords with buyer intent, are:
- Tip #1: Identify Keywords in Your Sales Funnel
- Tip #2: Look at Your Competitors' Sales Funnels
- Tip #3: Try Using Negative Keywords
If you're anything like me, then these three tips will help you find keywords that are related to your product and your target audience – keywords that will increase conversions! These are strategies that I use all the time for my ecommerce websites. These strategies now belong to you.
If you have any questions, comments, concerns or criticisms about keywords with buyer intent or anything else I've written, please feel free to leave a comment below.
Also, I do highly recommend getting a copy of KeySearch. As mentioned earlier, it IS a paid tool, though it doesn't break the bank. It's only 20-something dollars per month, but it's money very well spent, in my opinion!
You can grab your copy of KeySearch from the link below:
To Save 20%, Use Coupon Code: KSDISC
Now that you've got the best buyer keywords to use, you can fire up your sales funnel builder and get to work!