Push ads are a great way to get your message in front of the right people at the right time.
If you want more customers, push ads could be just what you need!
Push ads can be used for everything, from retargeting campaigns to event-based marketing, and even direct response campaigns. It’s an incredibly versatile kind of tool that you should definitely consider adding to your arsenal.
Push Ads are also an easy way to reach people who have already shown interest in what you offer by visiting your website or downloading one of your apps. And because they’re served right when someone is using their phone (, tablet, and / or computer), push ads can be highly effective at capturing attention and driving conversions.
They’re even more effective because they’ll help you reach the right audience at the right time, even if they aren’t actively searching for what you have to offer. You can use them to promote special offers or events, announce new products and services, or re-engage with customers.
Push Ads are a cost-effective and efficient way of reaching your target market. You can create an ad in minutes, send it directly to their mobile device, and track the results. It’s that simple!
What Are Push Ads?
Push ads are a relatively new marketing strategy. They have not been around that long but have quickly become one of the most influential digital advertising channels. With push ads, businesses can reach their customers on mobile devices at any time with news updates, promotions, or event information.
And, because the advertisements only show up when users open an app (or tap an icon to turn off notifications), they're not disrupting consumers' other activities like pop-up ads usually do. Read on to learn more about how this innovative form of marketing could help your business!
Best Purposes for Using Push Ads –
Push ads are used for many different purposes. We’re going to look at four specific purposes you might use push ads and how effective and efficient they can be:
- News Updates – These push ads contain information that is relevant and useful to the user and aims to keep them informed, boosting brand loyalty and improving their experience with your business. These updates can be focused on new services you offer or provide industry news and advice relevant to your industry.
- Promotions – These push Ads are used to create short-term actions and increase revenue, typically around a special offer or promotion that’s linked directly to your business. These ads can be targeted at new and existing users and encourage them to take action quickly before the offer expires!
- Event Updates – These push ads show up when a user is attending an event and provides them with relevant information that can increase their experience. These notifications could include reminders, schedules, or maps to the venue.
- Retargeting – These push ads are used when you create a campaign in order to reach users at the right time when they’ve visited your website or downloaded an app, but didn’t take action (, such as making a purchase). These ads can be used to re-engage with users and regain their interest.
When users visit your website without taking action, they have shown an interest in what you have to offer. They’re a lead! Rather than letting them slip through the cracks, use push ads for Retargeting purposes, as a way to reach out and get back into their lives. By using push ads to re-target users, you give them another opportunity to see your products and services. This way, they may convert into a paying customer.
The Two Types of Push Notifications
There are two different types of Push Notifications, and we will discuss both. The two types are:
- Web Push Notifications
- App Push Notifications
Web Push Notifications
Let's begin with the Web Push Notifications. When a user visits your website and then leaves, there is a good chance they want to find more information about your business. They might have been interested but didn’t know enough about what you offer or were too busy to invest their time in learning more.
That’s where the Web Push Notification comes into play. You can send a notification to users who didn’t complete a purchase, subscribe, or opt-in and lead them back to your website for further engagement.
App Push Notifications
App Push Notifications are different from Web Notifications because they include information that is relevant to the actual app your customer is using. The notifications can appear when a user opens an app or taps on the icon to turn on notifications for the app, which can bring them relevant information about deals, new products, special offers, or other promotional material.
Now that you know more about push ads and how they can be used to meet your business objectives, it’s up to you to determine if this form of advertising is right for your brand. But rest assured, push ads are here to stay!
Push Ads Are The Future of Advertising
Marketing has evolved throughout the years, but it's mostly stayed the same. Ads, too, have evolved throughout the years, but they’ve mostly also stayed the same. That is until now. With push ads, you can reach your audience with relevant information at just the right time. This means that brands are able to create a relationship with users and keep them engaged, as well as help them improve their experience.
That’s why push ads are a great way to reach your audience because they provide the opportunity to communicate important information about your product or service, boost brand loyalty, and offer a personalized experience for each customer.
Make sure you use push ads effectively by finding the right message, targeting the appropriate audience, and optimizing your campaign. When push ads are done correctly, they should deliver a high number of conversions while also increasing engagement and [ideally] the revenue for your brand!
Where Can I Go to Advertise with Push Ads?
There are lots of great places that you can try! I would suggest only working with reputable ad networks, such as Zeropark.com, for example.
- Zeropark (https://zeropark.com) – Zeropark has been around for a while and have lots of very happy customers who use them again and again and again, and with great results!
Some of the other push notification networks you can use are:
- Airnow Media (https://airnowmedia.com) – I have used them with great results (back when they were Airpush). I have not yet tried them since they rebranded into Airnow Media.
- Chartboost (https://www.chartboost.com) – I have never used them.
- PushWoosh (https://www.pushwoosh.com) – I have never used them.
These are all reputable ad networks that help all types of businesses with their advertising needs. Depending on the platform you use, these ad networks may be called something slightly different like “in-app ads” or “in-app promotions.” However they are referred to, these ad networks help companies advertise to a massive amount of people across a wide range of devices.
So, Should I Use Them?
Please note that it also helps if you're tracking your visitors in some type of way, but that will be a different article, as that's at least one very massive topic on its own! Tracking is a bit of a monster, when it comes to marketing. But, it's something that content creators and digital marketers should definitely be aware of!
In Conclusion – Should Push Ads Be Part of Your Marketing Strategy?
Now that you're a bit more familiar with Push Ads, sign up for Zeropark by clicking the link below:
If there's one thing I've learned from the ever-changing world of marketing and advertising, it's that what works today may not work tomorrow. However, I do believe that Push Ads will be a large part of the future of advertising, as more and more people stay connected (and for longer amounts of hours) to their mobile devices.
Zeropark focuses on providing enterprise level solutions that give their clients an edge in this competitive digital marketplace. Their proprietary push notification service can be considered essential to your company or brand, because it allows you to instantly reach customers when they need something the most — often right before their purchase decision or even right after they make a purchase.
The future of mobile marketing is here. Don't let your competition get ahead by you being stuck in “Year 1999 Mode”, by pushing out ads without understanding how people may think and learn about new products through push notifications on the devices that are always in their hands.
Just the other day, I saw someone eating outside a restaurant, with food in one hand and a phone in the other. In that moment, one thought came to my mind – “I wonder if an advertiser can somehow know when you’re eating…”
Anyway, I’ll leave it there for now.
Until next we meet again.