Top 3 Questions for Effective Targeted Email Marketing

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It's a great time to be alive! We have the luxury of being able to reach our audiences based on their interests and behaviors with , so that we can build relationships that transcend customer satisfaction.

If you're a content creator looking to grow your email list, or an influencer who wants to build their brand and reach more people, or perhaps even a gamer who's trying to discover how to get more viewers on Twitch, then this blog post is for you.

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A targeted email is an incredibly powerful tool for any marketer. But, it's not a one-size-fits-all tactic, and there are a variety of strategies you can employ to optimize the effectiveness of your email campaigns.

In this post, we'll cover some tips that will help you get the most out of your next campaign or series of campaigns. And, if you find yourself struggling with how to get started, don't worry!

Before we dig into the meat and potatoes, let's explore 3 great brainstorming questions that should jumpstart your creative process and give you plenty of ideas for what to write about in all those newsletters you're going to send to your people!

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Top 3 Questions for More Effective E-Mail Marketing

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Without further ado, here are the three questions you should ask yourself, prior to sending any email:

#1: Is there a specific pain point or challenge that my audience faces when it comes to [insert your targeted email topic here]?

Okay, so you've sent an incredibly helpful and targeted email to your audience. Now what?

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What do you want them to do immediately after they've read what you just sent out?

What action do you want them to take?

For example: Let's say you want them to click on your links that lead them onto the landing page you just created, or one of your sales funnels (where you capture their name and email address), or to somewhere your products are being sold. Let's say any of these are your goal. How did you manage to get your intended audience to take that specific action?

Here are some ideas for questions you can ask yourself:

  • Are they looking for a solution to a problem?
  • Are they looking for guidance on how to do something?
  • Are they looking for entertainment and / or education (i.e. content)?
  • Do they want to feel good (i.e. give back to the community, show support for your cause, get a good laugh)?
  • Are they looking to be inspired (i.e. you're marketing inspirational content or simply using to inspire your intended audience)?
  • Are they looking to fix something (i.e. break some bad habits, heal themselves through products you're marketing, etc.)?
  • Are they looking to get something (i.e. win something, own something, acquire some other object or material item)?
  • Are they looking to bond with someone ?
  • Are they looking to be part of something?

#2: How does my subject line / headline affect my click-through rate (CTR)?

If your headline is too generic, then your message will also be generalized and you may not even get the chance to speak to the person or persons you're trying to reach. They probably won't even open it. On the other hand, if your headline is too specific, then it may alienate a large portion of your intended audience.

Think of it like a dance or a balancing act, of sorts. Try to imagine the collective look of a specific group you're writing to. In your mind, put yourself in their shoes and talk about a solution for them. In the blogpost entitled, “How to Make Money on Instagram With ClickBank“, I wrote about creating an avatar of the type of person you want to reach. In the future, I'm going to go over this in a bit more detail.

With regards to this “dance“, in targeted email marketing, you're going to want to strike a balance between being too vague and being too specific.

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#3: What types of messages should I send my people?

Marketers typically have three different types of targeted email messages, which include informational messages, promotional messages, and transactional messages.

Informational messages, such as newsletters and blog posts, are used to deliver information that can help your audience overcome a pain point or specific challenge. Or, if you're the authority figure in a given niche, then this type of message may simply be educational information that makes them even more knowledgeable about the topic at hand.

Promotional messages are messages that are used to promote your products or services. As the name implies, these messages are designed with a promotional goal in mind, which includes directly encouraging people to click on targeted ads that take them into a sales funnel where they can buy your product or service. Additionally, you can also use these promotional messages to re-engage leads that have been inactive for a period of time.

Transactional messages are messages that are used to convey important transactional information, such as notifications and alerts. The most common example of one of such transactional messages, is an automated email that gets sent out after someone opts in to your email list.

The Bottom Line

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If you're a marketer looking to make both your individual emails and email marketing campaigns more effective, then remember to keep your targeted email messages, targeted. You don't want to bore or annoy your audience, otherwise you run the risk of losing them as a prospect.

Now, you're not going to please all of the people, all of the time. That's a given. However, you should always be on the lookout for ways in which you can position yourself to be able to try to solve problems for your audience.

If you can do this, then targeted email marketing will no longer be just an effective strategy but also a profitable one.

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With a great email, you can strike that balance of being informative while being entertaining and educational. Do this and you just might start seeing an increase in open rates, click-through rates, and targeted leads.

As always, please feel free to leave your comments below.

Until we next meet again…

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