In 2022, influencers and digital marketers will be writing on Medium to tell their stories. As the blogging platform of choice for many key influencers and digital marketers, Medium has been a vital part of the storytelling process for bloggers who want to share their thoughts with an engaged audience. It’s our belief that as we move forward into the next decade, this story-driven medium will continue to help shape how brands and influencers communicate with consumers.
As more brands adopt content marketing strategies to reach audiences through storytelling, I expect that there will be increased demand for these types of blog posts written by those who are leading the industry today. I look forward to seeing what you have in store!
What is Medium?
Medium is a publishing platform where users can create unique content with their own voice. It allows influencers, marketers, and everyday users, an opportunity to share their stories with the world, without having to own their own blogging sites.
One of the things that sets Medium apart from other blogging platforms, is its superior writing and reading experience. Medium’s writing interface is simple, easy to navigate, and inspires the user to write the kind of in-depth content that's expected in terms of quality, from the content creators writing on their platform.
There is a major emphasis on writing quality content on Medium.
Medium has made writing accessible for everyone by allowing anyone with an internet connection to write whatever they want, without having to learn how to code, build websites, or anything of the such. Since writing is so easy on that platform, I expect the trend of digital marketers writing blog posts on Medium, to continue on, well into 2022 and beyond.
Why should you write on Medium?
This is a good question and one you should be asking. Why should you be writing on Medium?
Writing on Medium can benefit your blogging strategy.
Pro Tip: If you need help with learning how to write an article, then please check out my other post: https://swiftcreator.com/how-to-write-an-article-for-a-blog-11-secrets/
There are many reasons for why writing on Medium can benefit your blogging strategy, and here are a few of them:
Four Benefits to Your Blogging Strategy
- Writing on Medium helps to build your brand.
- Writing on Medium can be a great way to share your expertise.
- Writing on Medium can help you grow your network.
- Writing on Medium is an easy way to drive traffic back to your own website.
Building Your Brand – One of the main reasons that writing on Medium is so valuable for digital marketers, is because writing on the platform helps to build their brand as an influencer. This can be a key factor in helping you rise above your competition and become more visible as an industry leader.
Sharing Expertise – If you write quality content on Medium, it’s likely that those reading will benefit from the article. Once they’re finished reading, they’ll be more likely to share your writing with their own network and you can grow your following that way.
Growing Your Network – Chances are, if you’ve written an informative article on Medium, there will be people who want to connect with you and build a professional relationship. Having this kind of exposure allows you to network with other influencers in your industry, which helps you build your brand even more.
Driving Traffic Back to Your Website – Whenever you publish writing on Medium, you’ll be able to link back to a website of your choice. This gives you an opportunity to drive traffic back to the original post and boost engagement rates for your writing.
Keep Those Benefits in the Back of Your Mind
Writing on Medium can be a powerful blogging tool, especially for digital marketers who are trying to grow their brand presence in the industry. Remember that you’ll want to make sure that it’s high-quality writing and content that isn’t only useful to your readers, but also helps you reach your own online goals.
While is absolutely something that can be highly beneficial, writing just for writing's sake isn’t the goal. If you want to maximize the benefits of writing on Medium, you should write about topics that are relevant to your industry and your audience.
Keep in mind that it’s not only influencers who should be writing on Medium, but also, regular everyday users. Everyone in your network should have the opportunity to build their brand and share their writing with a broader audience.
Should My Medium Publications Be My Best Work, Or Should I Reserve That for My Website?
This may be a bit controversial, but if you're wondering if your best written content should be published to Medium, then the answer is IT DEPENDS.
Do you have a website that you're actively working on?
If you do have a website and you're actively working on it, then I'd suggest that your best work should live on your website. This is because writing on Medium can be seen as “less than” writing on your own website. It may or may not show up in search engines, you'll lose out on backlinks to your website, and it may even look like guest blogging (even though it's really not).
Do you not care at all about having your own website?
If you don't have a website or don't actively work on the website you may have, then writing for Medium is an easy way to share your best writing with your audience. Your writing probably won't show up in search engines, though it's not unheard of to see, but it's still good practice to write well-written content that's helpful to those interested in your writing.
Here is a fine example of THREE Medium articles showing up in Google Search:
So again, it's not unheard of to see Medium articles ranking.
Do You Own Your Own Content That You Publish On Medium?
Here is what's written on Medium's Terms of Service page:
For more of their Terms of Service, click the link below:
Are There Any Other Disadvantages to Using Medium for Content Publication?
I've mentioned some really solid advantages for writing on Medium, but no real disadvantages have been listed. Sure, there are some. Such as:
- You Have No Control Over Your Meta Data.
- You May Find Yourself Experiencing the “Media Aggregator Penalty”.
- There's No Custom Code
- Unable to Utilize Tracking Pixels
You Have No Control Over Your Meta Data
With your website, you've got full access to modify your meta data as you see fit. This puts onpage SEO at your fingertips! With Medium, however, you lose the ability to:
- Insert a canonical link element in the head of your post.
- Add a meta viewport to make sure your writing is mobile-friendly.
- Add any other pertinent meta data you otherwise would have included or customized.
You May Find Yourself Experiencing the “Media Aggregator Penalty”
As we all know, Google is search engine that strives to deliver quality content to its users. In doing so, it's no secret that they look at a number of criteria to determine whether or not to serve YOUR content creation to someone searching for that very information.
Yeah, okay. But, what does that have to do with Medium?
Glad you asked!
Here's the thing about Medium (and it's not just them – it's WordPress.org, it's Tumblr, it's Blogger, etc.).
Websites like these have a lot of users. I mean, a LOT of users.
All the content published by all those users on all their accounts, have one thing in common…
They all use the ‘medium.com' domain.
Earlier, I mentioned Medium's preference for only publishing high quality content, but as the result of having so many users, not all the content is of quality. This affects the entire ‘medium.com' domain.
Google evaluates entire websites, and so if the content suffers from a lack of quality, then so, too, does the website itself. It's unfortunate and it's unfair.
It's for this same reason, that you won't see as many WordPress.org or Tumblr articles ranking. They DO rank, but the Media Aggregator Penalty is a reality worth being aware of.
The “Media Aggregator Penalty” is defined as a penalty you might incur when publishing content to a platform with hundreds of thousands or perhaps even millions of pages of content that may be bringing the overall average quality rating down for the entirety of the website.
Now, this is just a theory of mine, but I'm starting to believe that it's possible that the reason for
There's No Custom Code
As far as customization goes, there isn't much you can customize. As a Medium.com publisher, you aren't able to add header, footer, or sidebar widgets, etc. It's not like how if you have your own website, you can add an infinite number of widgets, and placing them where you see fit.
This also means no plugins, no split-testing (A/B testing), no fancy call-to-action buttons, and no web forms.
As an influencer writing on Medium, you're writing for the purpose of getting your message out there. The idea is that the quality of your writing should speak for itself and be able to influence others to take action or share your writing with friends/family/colleagues/etc., without the extra amenities you'd otherwise have access to when using your own platform.
Are People Really Getting Paid to Write for Medium?
Even with the recent algorithm update of 2021, there are still people getting paid to write for Medium. While there have been recent issues with “noindex” tags being applied to the Medium publishers' content, and with little-to-no explanation of why, which in turn, has caused many content creators to notice a substantial decrease in views, people are still profiting from utilizing this platform.
Many of the people who are earning money from effectively using this platform, tend to also have other places where they publish content, whether it's their own websites or even perhaps on YouTube.
As of late, the harsh reality is that writing for this platform can be quite difficult and it's not an overnight thing. Unless you're bringing your own audience from a separate platform (for example, if you use YouTube as social media, or if you have a lot of Twitch followers, or perhaps a substantial amount of Instagram subscribers) of which you may have already established yourself or your brand.
If you're not like something of one of the above exceptions, then you likely won't start earning money right away. There are certain criteria that first need to be met, in order to be able to earn from your content. For instance, you're going to need a minimum of 100 followers. Also, you need to keep your account active by posting at least once every six months, which shouldn't be seen as too difficult of a goal.
All this is to say, you CAN write on Medium, and you CAN be financially compensated for doing it. However, it takes time, effort, and consistency, to rise up the ranks and become one of the passionate few who get paid to write on Medium.
It's also worth mentioning that your minimum payout threshold is $10.
This means that if you earn $9.95 in one month and only $0.04, the next, you're going to have to hold onto that $9.99 until the next pay period (assuming you're above $10 at that point.
Aside from Bloggers, Influencers, and Digital Marketers, Who Else Should Be Writing on Medium?
If you're no professional blogger or an influencer or anything, should you still consider writing on Medium?
Medium is a platform that can be used by anyone and everyone, regardless of whether you have a substantial following on social media or even if you don't yet have any sort of audience at all.
Think about it like this: If you're an everyday person (who doesn't necessarily fit in the categories mentioned above), and who has something to blog about, then I say, go for it!
Are you passionate about playing video games? Do you have any informative or instructional tutorials that can aid others who are just getting into a particular hobby? You can write about it!
Do you like to knit or crochet? Do you know how to make sweaters, beanies, scarfs, leg warmers, gloves, etc.? Do you have any other hobbies, talents, or skills, and in such a way that it's something you're capable of teaching others? You can write about it!
How-to guides, fitness tips, etc.
You can write about all these things!
The list goes on and on. The possibilities are endless!
Why Should You Write on Medium?
Because it's a platform that doesn't just cater to influencers or bloggers. Anyone can join in and start writing. Even if you don't have a huge following, it's fine. That's not something you should be discouraged by.
You can still do it, regardless of how big or small your following is!
How Do People Actually Discover Your Medium Publications?
There are a number of ways in which your Medium publications can be found, such as:
1. Someone may discover your publications by using the search bar on Medium itself. This search bar is located at the top, just under your name. It's a bit like Google, but for Medium.
2. Someone may find your publications by searching for them, or perhaps some the content inside them, on Google or another search engine.
3. Your Medium publications can be found when someone has a specific link to one of them and they share it with others (or add it to their “clippings” library), which will appear in their followers' feeds.
4. Your Medium publications may also be found when someone is browsing through a specific tag or category on Medium, where your publications are grouped together with other similar ones in the same category / tag page.
5. Someone may find one of your publications by checking out “popular” or “trending” pages on Medium. These pages are updated periodically and display the most popular publications being read on Medium at that moment in time.
6. Your publications may also be found as a recommended publication at the bottom of one of Medium's many articles. To have your publications appear in this section, your publications must first be liked, read, and endorsed by other Medium users.
7. People may also find your publications on the “explore” page on Medium. You can access this page by clicking the “explore” link at the top of the screen, which is located next to your profile picture. It's on the left-hand side of the screen and looks like a compass. This will take you to a page with various options, such as “fiction,” “non-fiction,” etc. If you click on one of these options, it will provide a list of publications under that topic.
8. Your publications may also be found by viewing other people's “clippings” (collections of favorite articles) on Medium. A clippings list is a collection of articles that someone has bookmarked with the “Clip” button, found at the bottom of each article on Medium.
9. Your publications may also be linked to or shared by those whom you follow and interact with on Medium. This is why it's important to get out of your comfort zone (if you're an introvert like I am), and engage with other Medium members in the community. For example, if you start clapping for someone else's publication, or share it with your followers on your own stream, they will be more likely to pay attention to your publications as well.
10. Someone may find your Medium publications by being directed to them from another publication or website on the internet. This is a good reason for why you want to produce quality content that people will be eager to share on their own websites or on other more popular sites.
11. Someone may connect with you directly on Medium through either writing to you via the comments section on your publications, or by messaging you directly. These will likely be people that have found your publications through one of the methods listed above.
12. Someone may find your Medium publications by receiving an email update when one of them is featured, shared, or recommended. In order for them to receive these kinds of email updates, you will need to activate them under your “settings” page.
13. Finally, your publications may be discovered as a result of being featured on the front page of Medium itself. Yes, this does happen! Your publications may be featured on the front page in a variety of different ways. For example, they may be included in a list of “popular” publications, or they may be featured in a collection of “trending” publications. Pretty cool, huh?
The Variables You Can't Control Shouldn't Disrupt the Things You Can
Overall, there are a number of different ways in which someone may come across or discover your publications. some are either completely out of your own control, or only tend to have a temporary effect before they disappear again.
This is why it's important to try and achieve a good balance between regularly publishing new content, and reaching out to new potential readers through other methods. It can be a bit of a balancing act at times, but over time it should become more natural as you learn what works best for your own situation.
If you publish an article about a topic which is unpopular, or not trending on Medium at the time, it may never be seen by anyone except the people who follow your publications.
Your Medium publications may then become popular due to the number of comments people add them, or make on them. If other people add their thoughts to your articles in the form of comments, it's likely they'll share them with their followers if they feel there is a lot of value in them.
What Can You Do with Your Medium Traffic, Once You Have it?
Alright! You've been writing on Medium for a while and have gained a bit of a following. You now have people actually interested in the things that you write! How cool is that!?
But, now what?
It's amazing to have an audience to write for, but unfortunately, this is technically Medium's audience and not specifically yours. You want to keep them coming back to YOUR content. You want to keep them interested. Most importantly, you want to make your publication into a community of its own – YOUR community.
If you haven't realized it yet, the first step is creating a loyal following. These are the people who will read every single one of your articles and will actually care about what you say.
You need to make sure that these people can find you.
So, how do we create this loyal audience? This is where content marketing comes into play.
What is content marketing?
Content marketing is a form of marketing that involves the creation and sharing of media and publishing content in order to acquire and retain a customer or a consumer. It can include an entire range of things, including blogging, videos, images, social media updates / engagements, etc.
Content marketing can be a part of a larger marketing strategy or stand alone as its own bona fide strategy.
The goal here is to continue creating engaging content in order to bring the people you've gained with your initial platform and keep them interested with new updates on things they find interesting, relevant, and / or entertaining.
Types of Content Marketing:
- When it comes to blogging, personal blogs can be a great way to get your name out into the digital world. You can update people with your day-to-day activities, post pictures of your life (if you're interesting enough), and provide people with updates on your life.
- It's important to find a blogging platform (like Medium) that will allow you to keep things in one location and organize everything together. For example, if you're using multiple platforms for individual posts or pictures, then the different posts / pictures won't necessarily come together into one place – meaning it can be hard to keep track of.
- Additionally, if you're using multiple platforms for individual posts / pictures, then it can be harder to get an actual following (and therefore easier for your content to get lost in the ‘noise'). People need a central location where they can find everything about you and your brand – that's what blogging provides.
- Blogging provides people with a single location where they can find your content. If you want to build an audience, it's important to make sure that they have a place where they know they can find your content!
Another way to keep up with your updates is through social media. There are currently three major platforms for blogging: Twitter, Facebook, and Reddit.
- Twitter: If you want to keep up with the ‘news' of your industry or niche (particularly in real time), it can be helpful to connect through Twitter. It's a way for people to see your thoughts, updates, and happenings all in one place! Connect with other influencers in your space to get attention and links!
- Facebook: Connect with your friends, family, and anyone you think would be interested in following you on Facebook. Connecting through Facebook can be a way to mobilize the people that are closest to you into doing something for you! It's also an easy way to get new updates out of you!
- Reddit: Reddit users like to act as if it's not social media, but it is. It's an easy way to get updates out there! Connect with people who are interested in what you have to say and provide them with content they'll enjoy reading. You can use Reddit to drive traffic to your Medium publications, provide links to other content you've created, and more.
- Email: What do people like even more than social media updates? Email notifications! Connect with people by providing them with regular content through email updates. Let them know about new posts, pictures, blog updates, etc., by emailing them. There's a reason why a targeted email is so effective – “the money is in the list!”
- Email is often the most effective way to keep in touch with people. It's also one of the best ways to convert people into connections that may result in more exposure for your brand! Take advantage of every opportunity you get to connect with your audience!
- Images: Images always help, especially in blogging. Posting pictures is an easy way to drive traffic and provide people with explanations on things they may not be familiar with yet (like new product launches). Including images also helps create a connection that can build into something more (e.g., when product reviews start coming in on your site, you can use images from the site to include in your email newsletter and other places).
- Images are a great way to make an impact on people. You don't need to be a professional – even just finding free images around the internet or taking them yourself can have a big impact on people!
- Medium Traffic: If you're using Medium as a platform for your blog, now's the time to take advantage of it! Make sure you're tagging posts correctly and tagging those tags with high-quality keywords that people will be able to find.
There are a lot of different things that can attract traffic – what works well for one person may not work well for someone else. There's no ‘one size fits all' solution to getting traffic!
The goal here is to ensure that your blog posts (or Medium publications), updates, etc., are available for your target audience – wherever they want to find it! Keep your brand / personal name out there and make sure you're easily found for when people want to learn more about you.
This is a great way to gain traction that leads into opportunities with other, larger publications! If people can find your content that's been published before, then the likelihood of them finding your blog posts on a different platform (like Medium) will increase.
Keep creating content that your audience wants to read and enjoy – then you can get the most out of your traffic and momentum!
Medium provides a great platform for branding yourself and your blog. Take full advantage of it, by making sure that people know where they can find your content and how they can connect with you in different ways!
When Do You Know That You’ve Become Successful on Medium?
Medium is a marathon. It's not a sprint. Sometimes, during a marathon, you may not know your placement in the “race”. All you know, is that you're still running – posting blog articles. Every day, you're writing. You may not be publishing every day, but you are writing every day.
What are the first signs of success as a Medium publisher? When
One of the first signs of success, is when you can identify the fact that you've developed a habit, or routine. If you write every day, you'll start to see that the process of starting to write, because easier and easier.
It's like when you're out of shape…
The hardest part about going to the gym, is going to the gym. Once you're there, you're fine. It's the getting there part, that's hard.
According to healthline.com, it takes anywhere from 18 – 254 days for a person to develop a new habit. It's a wide margin, sure. It's the 66 days part that I find more interesting. Forget 66 days, let's push for 3 months. 90 days of consistent effort, and then let's see where you are. By then, you should be a writing machine!
The next way that you'll begin to identify that you've become a successful Medium publisher, is when you start to experience the “Flow”. The creative process of writing, where time seems to slip by at lightning speed.
You'll know that you're experiencing flow, because it feels like you can write for hours and hours. At this point, it may feel like you've only been writing for a few minutes, but then look around to discover that hours have passed while you were in your state of flow. This is the part where writing is fun.
Success on Medium
You'll notice your Medium publisher success, once you start to see that you're getting views on your blog posts. You'll notice that people are “following” you, because they want to see your articles when you publish them.
This is the part where it's important to focus more heavily on Medium, specifically. Start to build your following on Medium, and then place the majority of your focus there. Over time, you'll see that it's more important than any other social media platform.
Success is a journey and not a destination
The road to success is never straight. It's not an easy process by any means, even if you are focusing on being consistent with your writing and publishing. There will be days when you're just not in the zone – where you're not feeling it, and that's okay.
As long as you identify this fact, and let yourself continue on with your writing after a quick break to get re-inspired, then you'll notice success sooner than later.
You've become successful on Medium, when you show up everyday with a new blog post. You start to see the numbers increasing on your Medium stats page, and your followers are starting to build.
Eventually, it'll begin to feel less like work, and more like just another part of your daily routine – something that we should all strive for!
You've got this!
Concluding Thoughts About Writing on Medium
Medium is a publishing platform where people can share stories and ideas. The site was founded in 2012 by Evan Williams, the co-founder of Blogger (which later became Google's Blogspot) and Twitter.
It's a popular website for blogging, writing and reading articles about anything you can think of. You don't need to be an expert or influencer in any specific field to write on this site – but your content does have to be top-notch!
If you're looking for a place where you can share ideas with the world without having to go through as much red tape as other publishing platforms might require, then it's worth signing up for Medium.com right now. In addition to some high quality blogs from professional bloggers and influencers, there are also plenty of new writers who use the platform every day – so if that sounds like something you want to do too, sign up today!
You’ve just read about how Medium can be a great platform to get noticed and build your brand. If you want to write for them, we recommend signing up here first! As always, don't forget about the benefits of writing on Medium – It's an incredible way to find new readers and connect with influencers in your industry.